SOURCE: Versaly Entertainment

March 07, 2005 08:00 ET

Sir Mix-A-Lot Surpasses Half Million Download Milestone With Versaly Entertainment's MixTones™ for Mobile Ringtone Market

500,000 Ringtones Sold Reach Gold Equivalent in Seven Weeks

BELLEVUE, WA -- (MARKET WIRE) -- March 7, 2005 -- Versaly Entertainment, the leading Mobile Brand Management™ company, has announced that it has sold over 500,000 ringtones of its "Pick up the Phone" ringtone by Sir Mix-A-Lot. MixTone™ sales figures equate positively with gold-level sales listed for popular ringtones via Billboard's Hot Ringtones chart, where the top weekly ringtones often reach sales of 150,000-200,000 units.

Versaly entered an agreement with world-renowned Hip-Hop artist Sir Mix-A-Lot to create and produce hot new ringtones for the youth demographic in November of last year. Sir Mix-A-Lot is the Seattle-based 17-year veteran rap artist known for such hits as "Baby Got Back," 1992's Grammy-winner for Best Rap Solo Performance, "My Posse's On Broadway" from the platinum album "Swass," and "Two Horse." Anticipating a modest reaction, Sir Mix-A-Lot is pleasantly shocked by the response of cell phone customers. "This is way beyond what I expected, both for sales numbers and for me having a blast creating the music. As I talk with other musicians, they agree with me that ringtones are a perfect way to test new music ideas."

The branded MixTone mobile products are available through the Jamster commercials as well as most major US and Canadian carriers, numerous international carriers and Versaly's ForFones mobile storefront, located at www.ForFones.com. Versaly is responsible for producing and distributing Sir Mix-A-Lot's MixTones including master ringtones and original voice ringtones and ringback tones.

"We see a trend with urban music listeners toward a higher average monthly spending for wireless services -- 10 percent higher than the national average ($64 for urban listeners versus a $58 national average). Versaly's goal is to provide these consumers with the creative and exciting content they are seeking," said Mathew Feldman, president and CEO of Versaly Entertainment. "Today's Hip Hop artists currently dominate the Billboard Hot Ringtones chart, but the success of 'Pick up the Phone' clearly demonstrates that the appeal of ringtones by Hip Hop veterans is equally as popular as top 40 artists' ringtones."

About Versaly Entertainment

Versaly Entertainment is the leading Mobile Brand Management™ company with universal appeal. Versaly Entertainment strategically designs, produces, aggregates and distributes innovative lifestyle and quality entertainment-based personalization, messaging, multimedia and games for mobile phones. A pioneer in bringing original voice ringtones to market, Versaly provides consumers worldwide access to one of the largest libraries of content from globally recognized brands to quickly and easily personalize mobile phones. Versaly Entertainment delivers content through various channels including the company's ForFones platform, popular online portals, global resellers, as well as national and international carriers with access to over 600 million consumers. For more information on Versaly Entertainment, the company that provides "Big Entertainment on Small Screens," visit http://www.versaly.com.

Versaly, the Versaly logo and Mobile Brand Management are trademarks of Versaly Games, Inc.

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