June 16, 2011 17:58 ET

SIRAS Sheds Light on Popular Father's Day Gifts

REDMOND, WA--(Marketwire - Jun 16, 2011) - What do Dads want for Father's Day? Dads really do love electronic gadgets, according to the latest research from SIRAS®, a Redmond, Washington-based company that tracks individual electronic gadget sales at major retailers.

According to SIRAS president Peter Junger, data showed that consumer electronics sales increased 20% to 80%, depending on the category, in the period leading up to Father's Day last year, while product returns following the holiday remained at normal, everyday levels. Said Junger, "This would indicate that fathers were very happy with their gifts."

While tablets will undoubtedly be at the top of more gift lists this year, other categories that have shown to be especially popular include video gaming systems, portable media players, computers, cameras and imaging products, DVD and Blu-ray players, home theater equipment, and televisions.


SIRAS ( is the pioneer in Electronic Product Registration and return-validation technology, which allows participating retailers and manufacturers to track products, reduce returns and fraud, protect inventory, recover stolen products, validate warrantees, and improve both forward and reverse logistics. By tracking each product throughout its sales lifecycle by its unique "fingerprint," (currently UPC and serial number), SIRAS respects and preserves total consumer anonymity. At the same time, SIRAS provides valuable tools for its manufacturing, retailer and law enforcement partners to optimize operations, resolve investigations, increase visibility, and improve the consumer experience.

Contact Information

  • Contact:
    Torin Roher
    Roher Public Relations
    Tel: 818.887.8838
    Cell: 310-993-1985
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