SOURCE: Sire Records

March 06, 2007 20:36 ET

Sire Records Announces First-Ever SXSW Showcase

Showcase at Exodus on Thursday, March 15 Beginning at 8 p.m.

NEW YORK, NY -- (MARKET WIRE) -- March 6, 2007 -- SIRE RECORDS ANNOUNCES FIRST-EVER SXSW SHOWCASE featuring Against Me!, Jack's Mannequin, Armor for Sleep, The Spill Canvas, and The Shys, which will take place on March 15th at Exodus at 8 p.m.

Michael Goldstone, president of Sire, expects the SXSW showcase to be "yet another important stepping stone" for the East Coast based label. The show spotlights Against Me! (who have just completed their Sire debut with Butch Vig), Armor for Sleep (who will be releasing their Sire debut in 2007 after a wildly successful indie release with Equal Vision), Jack's Mannequin (who, having wrapped a sold-out tour, will be recording their sophomore effort for Sire), and The Spill Canvas (who are going into the studio with Neal Avron [Fall Out Boy/Linkin Park] and will be appearing on Warped 2007). Rounding out the bill are Los Angeles favorites The Shys.

Re-established in 2005, Sire Records has become a premier label for important emerging artists at Warner Brothers, including Regina Spektor, the critically acclaimed singer/songwriter whose debut album, "Begin to Hope," is nearing gold status, and platinum-selling Finnish rockers H.I.M, who are currently in the studio recording a new album for a July 2007 release. "Sire's presence is strong and in full force," says Sire Records Founder and CEO Seymour Stein. "I'm as proud of this year's artists as I was of any in the past. The range of talent reflects Sire's history and our continued resolve to remain cutting-edge."

Brand-new Sire merchandise will be on display at the showcase, offering music lovers a first look at the label's vintage-style T-shirts, which feature the well-known Sire logo in various colors and styles. The T-shirts will go on sale at Urban Outfitters in Austin and through the Sire website when the festival begins.

Exodus is located at 302-304 6th Street, Austin, TX 78701.

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