SIRIUS Canada Inc.

SIRIUS Canada Inc.

May 10, 2006 08:30 ET

SIRIUS Canada Marks 100,000th Subscriber, Increases Lineup to 110 Channels

TORONTO, ONTARIO--(CCNMatthews - May 10, 2006) -

With 110 full-time channels, SIRIUS Canada offers the most commercial-free music, dedicated sports, news and exclusive entertainment programming in Canada

SIRIUS Canada Inc. announced today that it has achieved a key milestone in its performance to-date having surpassed 100,000 subscribers nationwide. With the best content and programming, SIRIUS Canada is the country's leading satellite radio service and is the number one choice among Canadian satellite radio subscribers.

"In just over five months we have reached 100,000 subscribers exceeding all of our expectations, and our growth continues to climb," said Mark Redmond, President and CEO, SIRIUS Canada Inc. "SIRIUS fans are loving the wide range of commercial-free music, leading news and sports programming, and exclusive content from Howard Stern, Lance Armstrong, Martha Stewart Living Radio, the CFL and the NFL."

"I would also like to thank all of our customers, our many distribution partners and the entire SIRIUS Canada team for this amazing achievement. We look forward to introducing more Canadians to the SIRIUS Satellite Radio phenomenon as we continue to add new content, hardware and distribution agreements in the near future."

SIRIUS Canada Adds More Exclusive "A-List" Programming

In celebration of reaching this important milestone, the company also announced that it will take its premium satellite radio offering to 110 channels with the addition of 10 new full-time channels to its lineup. SIRIUS Canada will add three commercial-free music and seven news and entertainment channels including the tremendously popular Howard 101, Lime, CNN Headline News, FOX News Talk, and from Canada's leading weather information provider, The Weather Network Satellite Radio Service. Now with 65 commercial-free music channels, SIRIUS Canada offers the most commercial-free music choice among satellite radio providers in Canada. The additional channels will be available within the next four weeks.

The latest additions include:

Entertainment and Talk

Howard 101: (Channel 101) - The sister station to Howard Stern's "Howard 100", "Howard 101" features the west coast morning feed of Howard Stern, plus Bubba The Love Sponge®, Scott Ferrall and many weekly specials from the world of Howard Stern.

Playboy Radio: (Channel 198) - Playboy Radio features a full range of original live programming created for SIRIUS, including a new morning show featuring segments with Playboy founder Hugh Hefner, live call-in shows and broadcasts from the Playboy Mansion -- sexy, smart and refined adult programming.

Music Channels

SIRIUS Love: (Channel 3) - For the true romantic, light the candles, turn the lights down low, and feel the emotion. It's nothing but love songs-romantic music for you and the one you love. Features music from superstars such as Celine Dion, Barry White, Barbara Streisand, Whitney Houston, Elton John and many more.

BackSpin: (Channel 43) - Put on your Adidas and your Kangol hat and join the party-you'll hear nothing but the early days of hip-hop. Tune in to one of the original pioneers of old skool rap, Kurtis Blow, every weeknight.

Hot Jamz: (Channel 50) - The best hip-hop and R&B. From unadulterated crunk to smooth R&B, if it's hot right now, it's on Hot Jamz.

Lifestyle

Lime: (Channel 114) - Lime Radio is healthy living with a twist, connecting listeners with leading experts about a range of topics from personal transformation to the environment, from corporate responsibility to building better relationships, from the intuitive arts to alternative healthcare. Lime Radio has everything you need to bring balance to your life.

News and Weather

CNN Headline News: (Channel 133) -- Your "need to know" network featuring Prime News Tonight, Showbiz Tonight, Nancy Grace and Robin & Co.

Fox News Talk: (Channel 145) -- Opinions, news, analysts and listener call-ins with hosts Bill O'Reilly, Tony Snow, Alan Colmes, Neil Cavuto and John Gibson.

PRI: (Channel 136) - Public Radio International offers programs like PRI's The World, To the Point, Odyssey, To the Best of Our Knowledge, The Sunday Edition, The Newshour with Jim Lehrer and many more programs from North America's finest public radio stations, independent producers, and others.

The Weather Network Radio Service: (Channel 185) - Delivering national and regional Canadian weather information to listeners, including severe weather coverage, to our listeners 24 hours a day, 365 days a year.

As with all SIRIUS programming information, the new SIRIUS channel lineup will be posted online at www.siriuscanada.ca

Premium 110 Channel Lineup

SIRIUS Canada's premium 110 channel satellite radio service features the most commercial-free music and the best news, sports and entertainment programming available. SIRIUS Canada offers Canadians the most channels, the broadest Canadian offering with five exclusive French channels, and the highest quality of satellite coverage among all satellite radio providers in Canada.

Managing Mature Content

All SIRIUS Canada satellite radio receivers are equipped with built-in controls that allow listeners to restrict access to certain channels. In addition, SIRIUS Canada subscribers who do not want to have access to mature content can restrict their subscriptions by contacting the SIRIUS Canada customer care centre.

About SIRIUS Canada

SIRIUS Canada delivers 110 channels of the best programming in all of radio. With a total of 65 commercial-free music channels - the most in Canada - SIRIUS is the original and only home of 100% commercial-free music. SIRIUS Canada features sports, news, talk and entertainment. SIRIUS is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NFL and NBA. For more information please visit: www.siriuscanada.ca

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