SOURCE: 6Sense


December 03, 2014 11:00 ET

SiriusDecisions, Cisco and 6Sense to Host Webinar on How Companies Can Jettison Traditional Lead Scoring in Favor of Predictive Intelligence

SAN FRANCISCO, CA--(Marketwired - December 03, 2014) - 6Sense, a B2B predictive intelligence engine for sales and marketing, today announced it will co-host a webinar with SiriusDecisions and Cisco on December 12, 2014. The webinar, "Leapfrog Lead Scoring: Get Ahead With Predictive," is now open for registrations here.

According to a recent SiriusDecisions report, 90 percent of users agree that predictive technologies provide more value than traditional lead scoring. The "Leapfrog Lead Scoring: Get Ahead With Predictive" webinar will give B2B marketers an understanding of why and how they can vastly improve the outcome of their campaigns by jumping straight to a predictive intelligence solution.

Unlike basic lead-scoring tools that rely on static data, demographics, and firmographics, predictive intelligence ties together thousands of sources of time-based activity, static, and external data from the B2B web to accurately predict which prospects are in market to buy.

"Predictive lead scoring is table stakes," said Amanda Kahlow, CEO & Founder, 6Sense. "Bypassing lead scoring in favor of predictive intelligence is a smart move for teams throughout the entire organization, including demand generation, marketing, media, and sales. Today, B2B marketers can incorporate vast amounts of time-sensitive intent data and predictive modeling to realize gains not possible from lead scoring alone. Our customers are already seeing these gains, including 450x lift in MQL-to-SQL conversions and $2.8 million in net-new qualified opportunities. We're excited to explore those benefits alongside SiriusDecisions and Cisco."

Leapfrog Lead Scoring: Get Ahead With Predictive

Amanda Kahlow, CEO and Founder, 6Sense
Kerry Cunningham, Research Director, SiriusDecisions
Joseph Puthussery, VP, Marketing, Global Demand Center, Cisco

Discussion Points:

  • Gain an understanding of the predictive landscape.
  • Learn how Joseph Puthussery, an early adopter of predictive intelligence, rolled out predictive in Cisco, and hear the exciting results his demand generation team has witnessed from the initiative. 
  • Explore what's holding you back from implementing predictive in your organization, and find out what needs to be in place for implementation.
  • Find out what results you can expect from predictive intelligence that you can't get from lead scoring.

Friday, December 12, 2014 at 9:00-10:00 am PT

Register here.

About 6Sense
6Sense is a B2B predictive intelligence engine for sales and marketing. 6Sense takes a complete picture approach to the B2B buyer's journey and accelerates sales by finding buyers at every stage of the funnel. Using time-sensitive intent data, 6Sense offers insightful predictions to uncover net-new companies and contacts at the top of the funnel, when it is the most valuable, and prioritizes known prospects ready to buy now. 6Sense predicts what products prospects will buy, how much they will buy, and when. Customers include VMware, Dell, NetApp, Cisco, CBS Interactive, Xactly, Blue Jeans, and CSC. 6Sense is backed by Battery Ventures and Venrock and is based in San Francisco.

For more information, visit and follow @6SenseInc on Twitter.

Tweet #PredictivePreparedness to join the conversation.

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Contact Information

  • Contact Information:
    Alison Murdock
    Head of Marketing
    (415) 254-5497