Sirona Biochem Corp.
TSX VENTURE : SBM

Sirona Biochem Corp.

July 29, 2011 08:00 ET

Sirona Biochem Identifies Depigmenting Cosmetic Agent for Cosmeceuticals Portfolio

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 29, 2011) - Sirona Biochem Corp. (TSX VENTURE:SBM) (the "Company"), a biotechnology company specializing in carbohydrate chemistry technology, including the development of diabetes and obesity therapeutics, cosmeceuticals and biological ingredients, announced today it has identified a novel depigmenting agent for use as a skin lightener in creams and other cosmetics products.

"The development of this depigmenting agent marks the start of Sirona Biochem's expansion into the cosmeceuticals market," said Mr. Mark Senner, President of Sirona Biochem. "We believe our carbohydrate chemistry technology has tremendous potential in the development of new cosmetic ingredients. The advancement of this depigmenting agent as well as the recent appointment of renowned dermatologist Dr. Stuart Maddin to our Scientific Advisory Board are a testament to our commitment to expand our cosmeceuticals program," Mr. Senner added.

Sirona Biochem's subsidiary company, TFChem, has assembled a consortium of companies to evaluate the chemistry, toxicity and efficacy of the depigmenting agent. An application has been submitted to France's Cosmetic Valley (http://www.cosmetic-valley.com/en/main.php) for the consideration of a grant for this project. Cosmetic Valley is the world's leading resource centre for cosmetic expertise, research and training.

On March 31, 2011, Sirona Biochem acquired TFChem. With the newly acquired carbohydrate chemistry platform, Sirona Biochem will develop three major programs – diabetes and obesity therapeutics, cosmeceuticals and biological ingredients. The Company has identified cosmeceuticals and biological ingredients as high valued programs with lower development costs and shorter development timelines. The current skin lightening cream market is estimated to be in excess of $10 billion worldwide.

About Sirona Biochem Corp.

Sirona Biochem is a biotechnology company developing diabetes and obesity therapeutics, cosmeceuticals and biological ingredients. We are applying a proprietary chemistry technique to improve the pharmaceutical properties of our carbohydrate-based molecules. Our lead product, a sodium glucose transporter (SGLT) inhibitor for Type 2 diabetes, recently achieved positive preclinical results. For more information visit www.sironabiochem.com.

Sirona Biochem cautions you that statements included in this press release that are not a description of historical facts may be forward-looking statements. Forward-looking statements are only predictions based upon current expectations and involve known and unknown risks and uncertainties. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of release of the relevant information, unless explicitly stated otherwise. Actual results, performance or achievement could differ materially from those expressed in, or implied by, Sirona Biochem's forward-looking statements due to the risks and uncertainties inherent in Sirona Biochem's business including, without limitation, statements about: the progress and timing of its clinical trials; difficulties or delays in development, testing, obtaining regulatory approval, producing and marketing its products; unexpected adverse side effects or inadequate therapeutic efficacy of its products that could delay or prevent product development or commercialization; the scope and validity of patent protection for its products; competition from other pharmaceutical or biotechnology companies; and its ability to obtain additional financing to support its operations. Sirona Biochem does not assume any obligation to update any forward-looking statements except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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