SOURCE: Predicta


June 17, 2013 18:30 ET

SiteApps Names New VP of Business Development

Troy McCasland Will Lead Company Sales Efforts With a Focus on Channel Partnerships

AUSTIN, TX--(Marketwired - Jun 17, 2013) -  Website optimization platform provider SiteApps announced on Monday it has named Troy McCasland VP of Business Development. 

SiteApps has been building and perfecting its platform for two years, growing organically and crossing 55,000 businesses using the platform. McCasland's appointment signals the company's drive to expand within the Web hosting industry through strategic partnerships.

McCasland brings deep expertise in the Internet industry and decades of experience building companies through distribution partnerships with cloud service providers. McCasland began his Internet career in 1996 co-founding Miva Merchant and turning the company into one of the most popular e-commerce solutions through partnerships with over 1,000 Web hosts.

Recently, McCasland was co-founder and VP of Business Development at Attracta, where he helped build Attracta into one of the leading SEO tool providers through partnerships with cPanel, Parallels and thousands of hosting providers. In his new role at SiteApps, McCasland will drive growth by building channel sales and marketing programs that help Web hosts and their customers become successful through easy-to-use, yet robust, website optimization technology. 

"We searched the globe for the right executive to join our team. Troy's skill set and track record for success made him the ideal candidate," said Phillip Klien, co-founder and Chief Innovative Officer of SiteApps. "We believe his knowledge, skills and experience will be among our most valuable assets and instrumental to growing SiteApps into an essential tool for all small businesses."

SiteApps' platform helps any website increase conversions and improve the user experience by analyzing Google Analytics data and suggesting Web apps to fix identified problems and boost website performance. Apps include social media, mobile site optimization, contact forms, e-commerce options and hundreds of others that can easily be installed with just one click. These apps can also be deployed using smart segmentation rules to effectively target audiences, creating a relevant online experience for each customer. For example, a website owner can create a special offer or loyalty incentive for returning visitors or target visitors based on their interests, age and location. The average small business owner can now self-install apps for free that before cost thousands of dollars and required the services of a developer.

"SiteApps is the first tool to make powerful website optimization technology simple to use," said Troy McCasland. "Web hosts are constantly looking for ways to provide a better service, differentiate their offering and increase average revenue per customer. SiteApps, a vital tool to businesses across all industries, will be the ideal addition to a Web host's set of services."

SiteApps' community-based platform gives Web developers a marketplace with easy access to website owners who need Web applications. The platform reduces friction by automatically installing and configuring apps on websites. A self-service API allows developers to easily add their apps, and the app rating system forges a valuable connection between buyers and sellers in a way that was never before possible.

About SiteApps
SiteApps is the first Web platform for small businesses to easily personalize their Web sites. It evaluates a company's Google Analytics data to recommend apps for their site that will address issues and capitalize on missed opportunities. Hundreds of applications, from social media to payment widgets, can be easily installed onto any website to better attract and retain customers. SiteApps continuously reviews the analytics to track the effectiveness of the apps and make ongoing recommendations that help transform a business' online presence from Web 1.0 to 3.0. SiteApps. SiteApps was created by Brazilian digital marketing company Predicta. In 2011, Predicta was named one of "Brazil's 10 Most Innovative Companies" by Fast Company for the SiteApps platform. For more information about SiteApps, visit

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