April 17, 2012 08:00 ET

SiteAttention for EPiServer Delivers on Improved Organic Search Results for Businesses

Search Engine Optimization (SEO) Add-On Uses Google Analytics to Streamline Creation of Optimized Content

CHICAGO, IL--(Marketwire - Apr 17, 2012) - EPiServer, an innovator in multichannel digital marketing and e-Commerce software, announced today the availability of SiteAttention for EPiServer, a software add-on integrated with Google Analytics to help marketers optimize content for better search results. SiteAttention for EPiServer presents content editors with search optimization advice and indicators side-by-side with the content as it is being created. With the tool, users approach search-optimized content creation as a single, fluid process while organizations can maintain their search strategy and more efficiently realize business results.

SiteAttention for EPiServer allows businesses to drive traffic to their websites and increase the likelihood of conversion by bringing key SEO elements into the easy-to-use EPiServer CMS platform as part of the content creation process. Its robust keyword analysis feature shows related search terms, search volume and competition based on statistics from Google. SiteAttention users are granted immediate assistance with and ideas for improving online content in the development stage to support improving their ranking in search engines.

"Our customers have asked us to make it even easier to achieve better online results, and that's what we have accomplished with SiteAttention. It's the first time that content creators can see live feedback about SEO improvements while they are in the process of developing content," Bob Egner, Vice President of Product Management and Global Marketing for EPiServer, said. "With each addition to the EPiServer suite's capabilities, we aim to accommodate the level of usability and business results that organizations require to get the most from their online investment."

SiteAttention contains a text analysis function which, based on Google's PageRank Algorithm, analyzes already-written text and suggests keywords for optimization of the text. Google Analytics advises on keywords using measurements of actual webpage viewer usage showing the number of visitors on each page coming from search engines and the search terms people are using.

The SiteAttention for EPiServer Add On is available immediately. Basic SEO advice and real-time feedback is available with no service fee, and premium advice incorporating Google data is available for a monthly service fee. For additional information on SiteAttention for EPiServer, please visit:

About EPiServer

EPiServer is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 3,500 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 20,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 500 partner companies in 30 countries.

EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 15,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing EUR 5.7 billion in fund commitments.

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