SOURCE: Sitecore


April 28, 2011 09:45 ET

Sitecore, Acceleration, CA Technologies, FedEx and Lifescript to Discuss Sensing and Adapting in a Real-Time Marketing World at MediaPost's Email Insider Summit

Panelists Will Cover Issues and Opportunities Facing All Marketers Who Rely on Web, Email, Social, Search and Mobile Channels

SAN FRANCISCO, CA--(Marketwire - Apr 28, 2011) - Sitecore today announced its participation in MediaPost's Email Insider Summit. At this year's Summit, Sitecore and customers CA Technologies and Lifescript will join FedEx to discuss the opportunities and challenges associated with a sense and adapt approach to B2B and B2C marketing. Moderated by Jeffrey R. Miller, EVP at Acceleration, panelists will highlight trends, strategies and best practices for leveraging digital channels and audience behaviors to improve email and other related messaging results. In addition, marketers will learn why Web analytics should provide more than just historical data on traffic and conversions.

WHO: Jeffrey R. Miller, EVP, North America, Acceleration
Michelle Accardi, VP of ePlatform Marketing, CA Technologies
Drew Bailey, Marketing Principal, Email & SMS Infrastructure, FedEx
Jack Hogan, Chief Technology Officer and Co-Founder, Lifescript
Erick Mott, VP of Community, Sitecore

WHAT: The Email Insider Summit is a unique event where the biggest brands and brightest minds caucus for three days on the state of email marketing.

WHEN: Summit dates are May 1-4, 2011. The speaking session takes place on Monday, May 2 at 9:45 AM.

WHERE: South Seas Island Resort, Captiva, Florida

Summit attendees and other members of the community can join the conversation and follow @Sitecore on Twitter with the #MPEIS hashtag.

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, ISS, Lloyd's of London, Microsoft, Omni Hotels, Siemens, Thomas Cook and The Knot.

Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

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