SOURCE: Sitecore


April 02, 2012 08:00 ET

Sitecore, agencyQ and CLASP Create Information Hub for Energy Efficiency Experts

CLASP Chooses Sitecore's Web Platform to Launch New Digital Strategy and Increase Website Traffic Globally

SAN FRANCISCO, CA--(Marketwire - Apr 2, 2012) - Sitecore today announced that CLASP (The Collaborative Labeling and Appliance Standards Program) implemented Sitecore's Web Content Management System (CMS) software to power its new website. The CLASP site is designed to enable knowledge sharing among a diverse, international audience of policymakers, experts in energy efficiency, and multi-government collaborations.

"The improved website provides enhanced information resources, leading to the application of best practices in appliance efficiency standards and labeling (S&L) worldwide," said James Termin, chief operating officer, CLASP.

In addition to its fresh appearance, CLASP's website has an improved structure to make technical information more accessible and provide more search functionality to help users navigate the website effectively. CLASP's Global S&L Database, the only resource of its kind for appliance, lighting and equipment S&L policies, was also redesigned with expanded functionality to provide users access to more specific, in-depth searchable information on current and in-development S&L policies worldwide.

CLASP worked with Sitecore partner agencyQ, a digital agency, to overhaul the information architecture for optimal usability, design an intuitive search interface to sift through a significant amount of complex policy data, and create a custom RSS aggregator to gather items in particular content sections into an RSS feed. Social networking, email marketing and Web analytics are also integrated with Sitecore's CMS.

Since launching the new website, CLASP has seen a significant increase in the number of new site visitors worldwide. Site visits from the US and Belgium have increased by 11 percent and 242 percent respectively. The new website is optimized for mobile browsing with a 30 percent increase in visits from users on a mobile device. Additionally, questions received through the Ask an Expert tool, in which S&L practitioners can receive technical and policy advice at no-cost, have tripled since the new site's launch in December 2011.

"The CLASP engagement presented agencyQ with some interesting challenges due to the diverse international audience, the enormous amount of complex policy data, and the need to enhance the site's design while remaining true to CLASP's brand," said Sean Breen, CEO, agencyQ. "agencyQ's experience in this area, combined with the Sitecore platform, allowed us to develop the intuitive search interface and content strategy that has made the CLASP site so successful."

Founded in 1999 to address growing global energy demand, CLASP's mission is to serve as the primary resource and voice for appliance, lighting, and equipment energy efficiency worldwide.

Learn more about Sitecore's CMS and Digital Marketing System.

About agencyQ:

Founded in 1999, agencyQ delivers award winning social, mobile and interactive solutions that transform the way organizations reach, engage and inspire their key audiences. With a unique ability to align our creative, technology and marketing acumen with clients' strategic goals, agencyQ has generated measurable results for a global base of corporations, governments and associations over the past three decades. To learn more about agencyQ can help your company, visit

About Sitecore

Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, ISS, Lloyd's of London, Heineken, Microsoft, Omni Hotels, Siemens, The Knot, Thomas Cook and Visa Europe.

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