SOURCE: Sitecore


April 19, 2011 01:00 ET

Sitecore Announces a New Era of Digital Intimacy With Its Customer Engagement Platform

New Technology Significantly Elevates Effectiveness and Results of Digital Strategies

SAN FRANCISCO, CA--(Marketwire - Apr 19, 2011) - Sitecore, the company that has redefined Web content management, announced today a game-changing platform and product group called the Customer Engagement Platform. The Platform enables organizations to manage the full customer experience and to create relevant and valuable customer conversations that engage, entertain, and inform.

"The Customer Engagement Platform is a major step towards Digital Intimacy and it marks the coming of a new era of online business," said Michael Seifert, CEO, Sitecore. "This is not an evolution, it is a revolution. Our customers can achieve results that were otherwise not possible before. Moreover, they will be so much better informed on which marketing and outreach initiatives are bringing value to their organization and customers."

The Customer Engagement Platform provides new and magical ways to orchestrate customer needs and solutions previously unattainable due to complexity hurdles. It does so through the addition of three new major and integrated products; Engagement Analytics, Engagement Automation, and the Personalization and Experience Editor.

Engagement Analytics, the next generation beyond Sitecore's Online Marketing Suite, is designed for marketers and business people to understand which online investments are paying off, enabling rapid response and impact. It measures, visualizes and compares all initiatives and online campaigns, quickly showing their impact in creating awareness, engagement and quality prospects. Engagement analytics commands the business view marketers and business people want to make informed decisions on digital investments.

According to Jeremy Ziegler, CEO of Aware Web Solutions, an award winning Web solutions firm, "The great thing about the Sitecore Customer Engagement Platform is that it helps our customers pull their PPC, email and social media reporting into one dashboard. Also, rather than only collecting user profile data anonymously like some other tools do, we can personalize content across the entire site and via email -- we've yet to see one tool capable of all that."

Sitecore's Engagement Automation software powers the conversation with visitors, integrating with multiple marketing channels. It orchestrates events across time and visits, enabling quick and automatic responses to the many touch points and requests. It automatically integrates with Sitecore's broad range of online products, including Web content management, email, engagement analytics and your CRM system -- enabling tightly knit interaction.

The Personalization and Experience Editor is the third innovation in the Engagement Platform, providing a breakthrough for marketing and business content editors. The intuitive interface of the Inline Experience Editor allows consistent content creation and auto-association with established personas. Editors have unprecedented control over testing of whole pages, specific text or any media items such as images and videos. The complexity challenges of highly personalized websites are now history.

These products will be released June 8, 2011 at Sitecore's Annual Dreamcore Developer and Partner Conference in London.

A product preview is available at

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including Microsoft, Computer Associates, ISS, Lloyd's of London, Omni Hotels, Siemens, Thomas Cook and The Knot.

Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

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