SOURCE: Sitecore

Sitecore

October 06, 2011 01:00 ET

Sitecore Champion of the WCM Market

Info-Tech Research Group's Findings Validate Sitecore's Strength in Web Engagement and Online Marketing Solutions

SAN FRANCISCO, CA--(Marketwire - Oct 6, 2011) - Sitecore today announced it has been named a Champion in Info-Tech Research Group's latest Vendor Landscape report for the category of Web Content Management. Info-Tech chose Sitecore as a Champion based on its high scores for excellent value, strong market presence and for being a trend-setter in the industry.

The report notes "Web Content Management (WCM) is quickly changing from a standalone technology to a platform for e-commerce and marketing solutions. WCM is quickly absorbing other aspects of the Web content creation and management stack, including analytics and marketing automation."

According to the report, "Sitecore is a good choice for dedicated Microsoft shops that want to implement marketing automation tools for the first time or replace existing tools." In addition, Info-Tech Research Group identified Sitecore's strengths that include a diverse set of marketing tools such as e-mail campaign management, analytics and multi-variant testing and technology modules for e-commerce and internal portals.

Sitecore's user interface, mobile support and SharePoint integration were highlighted as very strong, while the report called out Sitecore as a leader in cloud deployment options.

"Historically WCM solutions have focused on creating and managing Web content, but now the technology is helping marketers deliver and measure campaigns," said Darren Guarnaccia, senior vice president, product marketing, Sitecore. "Sitecore has been leading this revolution for the past two years and the Info-Tech report provides further proof for marketers that an integrated approach to WCM and online marketing programs is critical to overall business success."

In last year's Web Content Management vendor landscape report, Sitecore was acknowledged as an Innovator. This year's Champion status, the highest scoring possible, underscores Sitecore's innovation and ability to execute.

About Info-Tech Research Group
With a paid membership of over 8,000 organizations worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a thirteen-year history of delivering quality research and is one of North America's fastest growing full-service IT analyst firms.

About Sitecore
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 30,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, ISS, Lloyd's of London, Heineken, Microsoft, Omni Hotels, Siemens, The Knot, Thomas Cook and Visa Europe. www.sitecore.net

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