SOURCE: Sitecore


October 04, 2011 15:11 ET

Sitecore Helps Digital Marketers Impress Their CMO

Upcoming Webinar Offers Innovative Ways to Prove ROI, Measure Customer and Social Media Engagement

SAN FRANCISCO, CA--(Marketwire - Oct 4, 2011) - Sitecore today announced an upcoming webinar, "5 Ways for Digital Marketers to Impress Their CMO." During the webinar, attendees will learn how to identify marketing initiatives that drive revenue, customer success and operational effectiveness.

Sitecore's Chief Marketing Officer, Paul Markun, will discuss ways digital marketers can get support from the CXO level, showcase quantifiable results that map towards organizational goals, attribute revenue to source campaigns and test and measure.

Key topics of discussion will include:

  • Innovative ways to show ROI
  • Engagement measurement -- beyond just basic website analytics
  • PR and social media influence and measurement

Paul Markun, CMO, Sitecore
Anna Carbonara, Moderator, American Marketing Association

Webinar -- 5 ways for Digital Marketers to Impress their CMO

Thursday, October 6 at 1:00 p.m. ET/12:00 p.m. CT

Register for the webinar

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 30,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, Lloyd's of London, Microsoft, Omni Hotels, Siemens, Thomas Cook and The Knot.

Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

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