SOURCE: Sitecore


July 12, 2011 01:00 ET

Sitecore Launches Digital Marketplace of On-Demand Applications to Accelerate Marketing Success

Application Ecosystem Enables Business Professionals to Access Web Applications Without Complex Technology Challenges

SAN FRANCISCO, CA--(Marketwire - Jul 12, 2011) - Sitecore announced today at Microsoft's Worldwide Partner Conference, an online marketplace of on-demand applications, services, and integration solutions developed for Sitecore's Customer Engagement Platform. The Sitecore App Center adds value to Web Content Management and digital marketing initiatives by delivering pre-integrated applications and services through an easily accessible interface. The ecosystem of pluggable cloud applications will include email marketing, social media monitoring, Windows Azure hosting, Search Engine Optimization (SEO), translation and Web compliance.

"With the Sitecore App Center, we are changing the perception of how applications are used -- by dramatically reducing the time and costs associated with building a customized campaign or program," said Darren Guarnaccia, senior vice president, product marketing, Sitecore. "In a real-time environment, organizations do not have the luxury of waiting months to research and purchase applications. The App Center offers more control over their programs for deeper customer engagement and increased ROI."

Through the Sitecore App Center, business professionals can enable applications with a push of a button to strengthen campaigns and dramatically reduce development and deployment time for adding applications. For example, within minutes, the email campaign manager application is available from the App Center portal. The email campaign application makes it possible to map customers in a CRM system to the actual customers opening emails and visiting the website or accessing the web via mobile phones. This gives marketers quantitative, actionable analysis of campaigns by tracking all related website conversions. In addition, Web visits taking place weeks or months after each email campaign can be tracked and associated with campaigns.

According to VML, a full-service digital marketing agency, "We serve a diverse portfolio of clients representing industries ranging from finance and technology to health and beauty, however they are all looking for more flexibility and control when creating digital and traditional marketing campaigns. The Sitecore App Center allows more self-service campaign building and empowers our customers to sample applications as needed from within their own environment."

The out-of-the-box applications can be easily turned on or off and can be purchased via a subscription for as little as a month at a time or up to a year.

Learn more about Sitecore's Web CMS and Online Marketing Solutions.

About Sitecore
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, Austrian Airlines, CA Technologies, Ergo Insurance Group, Heineken, Lloyd's of London, Microsoft, National Suisse, Nivea, The Knot, Thomas Cook and Visa Europe.

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