COPENHAGEN, DENMARK--(Marketwire - Nov 5, 2012) - Sitecore, a leading web content management and customer experience management software company, today announced it's hosting a half-day event on digital travel. Executives from Microsoft, MICROS eCommerce and Sitecore will discuss the latest digital trends and developments in the travel and hospitality industry. The seminar will be held on November 14, 2012 at The Raffles Hotel, Singapore.
Competition in travel and hospitality is fierce and the importance of a strong digital strategy is key to success. Modern consumers are privileged with a wide variety of choice and winning business and loyalty has never been more challenging. In a world where consumers use price comparison sites, and leverage social networks for reviews and recommendations before making a purchase, a competitive offering is not enough. Marketers need a strategy that helps them understand customer behavior so they can engage with them more effectively across all channels.
Sitecore and its partners will discuss best practices and real world examples on how to maximize marketing return on investment and build brand loyalty by delivering the most relevant experience to customers at any moment of interaction and via any communications channel. In addition, guest keynote speaker, Alex Hunter, Company Incubator and Former Head of Global Online Marketing at Virgin Group will present how to curate a global digital strategy to build brand loyalty in a connected world. The event will also feature an opening speech from H.E. Ms. Berit Basse, Ambassador of Denmark to Singapore.
WHAT: Exclusive half day event featuring Alex Hunter, company incubator and former Head of Global Online Marketing at Virgin Group.
Presenters to discuss the future of digital travel and hospitality and share how successful customer engagement is the secret to creating the ultimate customer experience that build lifetime customers and increased revenue.
WHEN: November 14, 2012
WHERE: The Raffles Hotel, Singapore
Learn more and request a seat at this exclusive digital travel event.
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel -- the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including Audley Travel, B-Europe, Carnival Cruise Lines, easyJet, Stena Line, Thomas Cook Travel Group, Translink, Travel Smart and The Peninsula Hotels rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.
About MICROS Systems, Inc. MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.