SOURCE: Sitecore


September 27, 2011 09:00 ET

Sitecore, Microsoft and Unicorn Media Power New Online Services and Mobile Device Support for Music Choice

Online Video and Music Network to Launch Cloud-Based Website for Greater Digital Marketing Success

SAN FRANCISCO, CA--(Marketwire - Sep 27, 2011) - Sitecore today announced that Music Choice, the multi-platform video and music network, is launching a new website powered by Sitecore's Web Content Management System (CMS) and Customer Engagement Platform and Microsoft Windows Azure Platform. In addition, Unicorn Media, Inc., a digital media management provider, will allow Music Choice to deliver live linear broadcast streams via its patented Unicorn ONCE™ technology. The move to a cloud-based platform will reduce time to market for new content and streaming music services while adding support for multiple devices. The website is expected to launch in Q4 2011.

"We are very confident that a cloud-based Web platform will deliver more flexibility and convenience to our growing customer base," said Dave Del Beccaro, president and CEO, Music Choice. "Leveraging the Windows Azure platform as a service model provided a distinct advantage over other cloud platforms due to its simplified development model and reduced total cost of ownership. Furthermore, Sitecore's commitment to the cloud builds on all the advantages of Windows Azure while helping us achieve our branding and marketing goals."

Music Choice delivers its music programming to millions of consumers nationwide through televisions, the Web and mobile devices. Sitecore's Web platform enables Music Choice to achieve its digital marketing goals with a rebranded website. In addition, Sitecore provides the Music Choice team with an intuitive Web interface, allowing them to be more responsive and nimble, as the fast-paced music and entertainment market constantly evolves.

"The Windows Azure platform helps ensure that consumers will be able to enjoy the wide range of services and content that Music Choice offers," said Prashant Ketkar, director of product marketing, Windows Azure, Microsoft. "A Windows Azure-based website is the ideal solution to meet market and competitive demands with reduced cost and risks. We look forward to working with Music Choice as it re-launches its brand and expands its services."

The Microsoft Windows Azure platform extends the Sitecore solution to the cloud, to easily and quickly scale websites to new geographies and respond to surges in demand. With the Sitecore mobile ready architecture, Music Choice can support millions of mobile users, as well as tablets and PCs. Content and messaging are delivered consistently across all devices and every channel of engagement.

"Unicorn Media has created a virtual and personalized instance of Unicorn ONCE™ for Music Choice that allows them to streamline content delivery to any Internet-connected device, and dynamic ad insertion and analytics across any platform," said Bill Rinehart, founder and CEO, Unicorn Media. "Our technology platform was built for scale with media companies such as Music Choice in mind."

About Music Choice
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today's hottest established and emerging artists; and offers thousands of music videos. For more information log on to

About Unicorn Media, Inc.
Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, anytime, anywhere, while providing real-time analytics on any platform. Unicorn's core services include Unicorn ONCE™, Unicorn VISION™ and Unicorn ELEMENTS™, technology that allows users to syndicate to any Internet-connected device, track content in real-time across any platform and optimize workflow to maximize profitability.

About Sitecore
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

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