SOURCE: Sitecore


September 13, 2010 08:00 ET

Sitecore Provides B2B Marketers With Insights on How to Increase Business Value of Social Media

Webinar to Share Techniques on How Companies Can Effectively Align Their Website With Social Media

SAN FRANCISCO, CA--(Marketwire - September 13, 2010) -  Sitecore, the leading provider of .NET Web Content Management System software, today announced an upcoming webinar titled, "5 Key Ingredients of B2B Social Media for Your Website." Marketers are currently investing more resources in social media; however, many are still not fully leveraging these tools to increase the value of their websites.

On September 15, 2010 at 11:00 a.m. PT, online marketing experts at Sitecore will explain ways B2B marketing organizations can efficiently and reliably generate qualified leads by integrating social media with their B2B websites. Webinar attendees will also receive the results from a new survey on the topic and will learn how other organizations are aligning their social media and website goals to achieve maximum online ROI.

This free webinar will provide attendees with tips and techniques on:

  • Integrating B2B social media strategies with website goals;
  • Key differences between B2B and B2C social media best practices;
  • Funneling more qualified leads to a website through social media channels;
  • Getting the most from user generated website content and best practices for measuring social media impact.
WHO:   Sitecore Online Marketing/SEO Analyst, Ted Prodromou
    Sitecore Vice President of Community, Erick Mott
WHEN:   Wednesday, September 15, 2010 at 11:00 a.m. PT
WHERE:   Visit to register for the webinar

Attendees are encouraged to discuss the webinar live with the community and @sitecore on Twitter using hashtag: #5KeysB2B.

About Sitecore

Sitecore's Web Content Management System (CMS), portal and marketing automation software solutions enable companies to deliver compelling Web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore's industry leading flexibility and scalability allow companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies, utilize Sitecore solutions for their websites. These organizations have created and now manage more than 23,000 dynamic websites with Sitecore including ATP, Computer Associates, ISS, Lloyds of London, Microsoft, Omni Hotels, Sara Lee, Siemens, Thomas Cook, The Knot and Toshiba. Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

Contact Information