SOURCE: Sitecore


January 18, 2011 11:00 ET

Sitecore Reinvents Usability for Digital Marketers' Campaign and Web Initiatives

New CMS 6.4 Release Enables Design, Development and Marketing Teams to Create Better Campaigns and Web Experiences With Less Resources and Time

SAN FRANCISCO, CA--(Marketwire - January 18, 2011) - Sitecore today announced a new release that gives marketers, and their diverse support teams, more capability to create and monetize campaigns and Web experiences. The CMS 6.4 release includes a dazzling look-and-feel and paves the way for advanced experience management capabilities.

"No matter how powerful a CMS solution, if cross-functional teams can't intuitively use the system, marketing campaign results and Web experiences will suffer," said Darren Guarnaccia, senior vice president product marketing, Sitecore. "That's why Sitecore has dedicated itself to developing a world-class user interface that is powerful and simple to learn. Based on iterative feedback from the Sitecore community, we made significant strides in usability with features that anticipate how marketers think and work."

Sitecore's authoring interface represents a breakthrough in usability and design, and provides unrivaled ease-of-use. The aesthetic highlight is the inline editing and page management features, which make it easy to alter website content and layout. Marketers and business users can move and present features such as polls, marketing forms and other content and interactive elements without relying on specialized design and development teams. The time and resources for creating and publishing Web content and marketing campaigns is significantly reduced.

Sitecore's browser based editor lets users author and manage digital interactions from Web pages to sophisticated mobile experiences in a simple unified interface. Furthermore, editors can work in the browser of their choice as the latest release includes support for Chrome, Firefox, and Safari as well as continued support for Internet Explorer.

See a demo of Sitecore CMS 6.4.

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 24,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, Lloyd's of London, Microsoft, Omni Hotels, Siemens, Thomas Cook and The Knot.

Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

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