SOURCE: Sitecore

Sitecore

October 01, 2010 09:00 ET

Sitecore Webinar to Help Marketers Create More Profitable and Compelling Customer Experiences Across Digital Channels

Featured Speaker, David Daniels, CEO of The Relevancy Group, to Share Insights and Examples From Connected Marketing Research

SAN FRANCISCO, CA--(Marketwire - October 1, 2010) - Sitecore, the leading provider of .NET Web Content Management System software, today announced an upcoming webinar titled, "Managing the Connected Marketing Journey." For marketers, engaging prospects and customers across an ever growing number of digital marketing channels is paramount. However, organizational silos prevent the ability to provide target audiences with consistent experiences across channels. This leads companies to measure success through individual channels rather than measuring the value of the customer experience as a whole.

On October 5, 2010 at 2:00 p.m. ET, featured speaker David Daniels, CEO of The Relevancy Group, LLC, will provide examples of how marketers can integrate digital channels including email, social media, mobile and Web to engage customers and prospects. Attendees joining the webinar will learn how to:

  • Embrace change to create new measures of success and truly value the customer experience across channels;
  • Test and determine the most appropriate channels to engage customers;
  • Use content management to improve ROI and success;
  • Better target and distribute relevant messaging via email marketing; and
  • Integrate content management, measurement and the ability to rapidly deploy marketing across a variety of channels to create more value than alternative point solutions.

WHO: 
Featured Speaker: David Daniels, CEO, The Relevancy Group, LLC
Moderator: Erick Mott, Sitecore Vice President of Community

WHAT:     
Webinar -- Managing the Connected Marketing Journey

WHEN:     
Tuesday, October 5, 2010 at 2:00 p.m. ET

WHERE:     
Visit here to register for the webinar

"The rapid evolution of digital marketing provides an amazing opportunity for marketers, yet with the siloed nature of these channels -- email, social and mobile etc. -- there is confusion among marketers," said David Daniels, CEO of the Relevancy Group. "Understanding how to take advantage of this opportunity and reinforcing the value of an integrated approach will help marketers provide a unified customer experience across channels and evolve into a successful, connected marketing organization."

During the webinar, attendees will be able to submit questions directly or via Twitter @sitecore or join discussions via the hashtag #SitecoreCMJ.

About Sitecore
Sitecore's Web Content Management System (CMS), portal and marketing automation software solutions enable companies to deliver compelling Web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore's industry leading flexibility and scalability allow companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies, utilize Sitecore solutions for their websites. These organizations have created and now manage more than 24,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, LEGO, Lloyd's of London, Microsoft, Omni Hotels, Sara Lee, Siemens, Thomas Cook and The Knot. Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

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