SOURCE: Sitecore


November 29, 2011 11:29 ET

Sitecore's Director of Analytics to Discuss Measuring Customer Engagement at Gilbane Boston Conference 2011

Attendees to Learn How to Use Engagement Analytics for Greater Bottom Line Impact

SAN FRANCISCO, CA--(Marketwire - Nov 29, 2011) - Sitecore today announced that the company's Director of Analytics, Ron Person, will participate in a panel discussion on "Measuring the Results of Customer Engagement" at the Gilbane Boston Conference 2011. In this presentation, attendees will learn how to use engagement analytics to identify campaigns, landing pages, and website areas that create the greatest bottom line impact. In addition, Sitecore will be exhibiting and demonstrating its extensive Web Content Management (WCM) and digital marketing capabilities, as an event sponsor.

WHO: Ron Person, Director of Analytics, Sitecore

WHAT: Gilbane Conference Boston 2011

WHEN: Conference dates are November 30-December 1. The speaking session is Thursday, December 1 at 3:30 PM.

WHERE: The Westin Boston Waterfront, Boston, MA

Gilbane Boston attendees and members of the @Sitecore community can join the conversation on Twitter with the #gilbane hashtag.

About Sitecore

Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including, ATP World Tour, CA Technologies, Colliers International, Comcast, Heineken, Microsoft, Nestlé, Royal Navy, The Knot, TOP-TOY and Verizon.

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