August 28, 2007 08:30 ET

Sitel Adds One of the Largest Retailers in the U.S. to Growing Portfolio of Retail & Consumer Goods Clients

Leading Business Process Outsourcer to Provide Customer Service and Support for Product Sales

NASHVILLE, TN--(Marketwire - August 28, 2007) - Sitel, a leading global business process outsourcing provider, today announced the addition of one of the largest retailers in the U.S. to its growing portfolio of clients in the retail and consumer goods industry. Over 500 Sitel customer service representatives will provide end-to-end customer service as well as complete sales support for a variety of product lines. The partnership with Sitel marks the first time the retailer will outsource its customer care -- one of the company's most critical competitive differentiators.

"The decision to outsource customer care requires careful consideration and thorough research, especially for companies that cite customer support as one of their most important competitive differentiators," said Julie Casteel, EVP, global sales and marketing, Sitel. "At Sitel, we understand the magnitude of this decision and commit our resources to offering the highest level of service possible to maximize our clients' return on customer investment. We are excited to partner with one of the largest retailers in the U.S. and look forward to helping the company increase sales and reduce operational costs while improving upon its already stellar reputation for offering superb customer care."

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients' customer care and transaction processing needs through 67,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 155+ facilities throughout North America, South America, EMEA and Asia Pacific. The company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit

Contact Information

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