February 28, 2007 09:00 ET

SITEL and ClientLogic Unveil New Brand and Assert Leadership Position

Business Process Outsourcing Leader Announces New Name; Rolls Out Brand to 65,000 Associates, Clients and Partners Worldwide

NASHVILLE, TN--(CCNMatthews - February 28, 2007) - The recently merged ClientLogic and SITEL Corporation today unveiled a new brand to communicate its commitment to associates and clients and usher in a new outsourced customer care business process outsourcing (BPO) leader. As part of a new brand strategy, the company announced it will adopt the name Sitel and bring to market a new Sitel offering a broader range of opportunities for associates, clients and customers.

"This merger was not about combining two great companies to form one, large company," said Dave Garner, president and CEO of the new Sitel. "The merger was about taking two great companies and creating the best. The new Sitel will set the industry standard for outsourced customer care and re-define what it means to be an outsourcing partner."

Continued Garner, "Companies around the world will look to the new Sitel to manage their most valuable asset -- their customers. They will also look to the new Sitel to introduce new services that add value and identify ways to improve customer care beyond the bottom line. Sitel will meet and exceed these challenges in partnership with our clients and associates and together we will earn the recognition and respect the outsourced customer care industry deserves."

Analysts estimate that 85% of global customer care functions are performed in-house, presenting significant BPO market growth potential as these functions are increasingly outsourced. According to analyst group IDC, the global customer care BPO services market is expected to grow from $51.4 billion in 2005 to $92.2 billion in 2010.

To hear more from Dave Garner about raising the bar for the customer care industry and to learn more about the Sitel brand, please visit

The new Sitel brand strategy was unveiled worldwide to associates, clients and partners in 28 countries last week in a series of global Sitel "Brand Week" events.

Key elements of the new Sitel brand strategy include:

-- A new company logo that visually bridges the best of both companies
and symbolizes the new Sitel's strong history and global brand leadership.

-- An executive management team with deep expertise and a proven track
record of success across geographies, services and vertical markets.

-- A new website ( featuring the combined company's culture
and core values of integrity and teamwork.

-- A new Sitel brand video distributed to 65,000 associates worldwide to
communicate the company's shared vision, passion and purpose.

-- A quarterly Sitel newsletter for associates and clients to increase
industry awareness and provide outsourcing best practices, challenges and

What Clients Are Saying


"We are looking forward to working with the new Sitel to bring global solutions and best practices to the Brazilian market," said Ana Davalos, Planning and Customer Service Director for Abril, one of Latin America's largest and most influential communications groups. "As a long-time partner of SITEL, this merger will bring new expertise and processes to our business -- from training to technology solutions -- that will help us expand our capabilities and make Brazil a global example for best-in-class customer care."

EarthLink, Inc.

"The customer care outsourcing industry is consolidating and this merger is a great example of two leading companies coming together to elevate the industry," said John Bowden, Group VP, Customer Support, EarthLink, Inc. "As a client of both companies, I am looking forward to working with the new Sitel to aggressively champion the power of the right-shore outsourcing strategy and showcase its award-winning potential. Excellence in execution is a driving factor for EarthLink and the new Sitel and we look forward to working side by side to deliver best-of-breed ideas and solutions that revolutionize outsourced customer care."

Hewlett Packard

"The new Sitel will bring many new opportunities for our business both financially and geographically, especially in the Latin America region," said Eduardo Rodriguez, Hewlett Packard Operational Manager, Brazil Solution Center. "Sitel's increased global presence and best-in-class methodologies will help us grow into new markets and strengthen the level of service we offer our customers."


"We have always been impressed with the quality of ClientLogic's front-line associates and management team and the personalized care they give our business and our customers," said Gary Evans, Head of Services, Computer Systems Division at Toshiba. "Our expectations for the new Sitel are even higher and we look forward to the increased service capabilities, greater flexibility and benefits of scale this merger will bring."

About the new Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. Formed by the merger of ClientLogic and SITEL in January 2007, the new company meets clients' customer care and transaction processing needs through 65,000 associates in 28 countries. The new Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 145+ facilities throughout North America, South America, EMEA and Asia Pacific. The new company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation.

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