September 04, 2007 08:34 ET

Sitel Bolsters Client Relationship Management Organization

Leading Business Process Outsourcing Provider's Exclusive Program Increases Clients' Return on Customer Investment

NASHVILLE, TN--(Marketwire - September 4, 2007) - Sitel, a leading global business process outsourcing provider, today announced plans to bolster the Company's Relationship Management (RM) organization. Exclusive to Sitel, the RM team is devoted to developing and executing thought-leadership strategies for clients that boost overall client profitability, increase revenue per customer and improve customer satisfaction and retention.

Each of Sitel's relationship management executives is dedicated to identifying transformational initiatives that align with the client's overall business objectives while continuing to ensure the most comprehensive and highest-quality service possible.

"As the new Sitel continues to solidify itself as the leader in the BPO industry, it is essential that we consistently evolve our service offerings and cultivate mutually beneficial, synergistic partnerships with both existing and prospective clients," said David Garner, president and CEO of Sitel. "The RM organization -- one of Sitel's most critical competitive differentiators -- helps us accomplish this by demonstrating our commitment to helping our clients grow their businesses while assuring that their customers continue to receive exceptional service and support."

Sitel's RM organization is led by Julie Casteel, executive vice president global sales and marketing. Casteel provides strategic direction to the relationship management team to apply best practices to create new service offerings and develop customized strategies for Sitel's clients. As the only BPO provider to offer dedicated relationship management executives, Sitel is able to leverage the insight acquired from typical customer management activities to formulate innovative programs for the Company's clients. These initiatives result in calculable return on investment (ROI) opportunities beyond operational efficiency, cost-effectiveness and other metrics traditionally used to measure the success of an outsourcing partnership.

"The RM organization is an invaluable asset for our clients, enabling them to receive as much return on their outsourcing investment as possible," said Casteel. "Our relationship management executives develop and help implement programs that provide value through unsolicited, strategic business initiatives aligned to our clients' overall business objectives. The RM organization highlights the investment we make in our clients -- and the investment they make in Sitel -- and is a concrete example of how a strong partnership with a BPO provider can be tremendously beneficial to both parties."

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients' customer care and transaction processing needs through 67,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 155+ facilities throughout North America, South America, EMEA and Asia Pacific. The company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit

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