February 13, 2008 09:00 ET
Sitel Expands Global Footprint to Managua, Nicaragua
BPO Leader's Expansion Illustrates Growing Demand for Latin America-Based Customer Support Services
NASHVILLE, TN--(Marketwire - February 13, 2008) - Sitel, a leading global business process
outsourcing (BPO) provider, today announced it will open a customer care
facility in Managua, Nicaragua in April 2008. Sitel's new multi-channel
contact center will strengthen the Company's ability to provide
high-quality, multilingual customer care and technical support solutions to
leading companies worldwide. The 14,747-square-foot facility located at
Torre Invercasa No. II, Frente al Colegio la Salle, is expected to staff
more than 250 associates with the capacity for an additional 180 seats.
Sitel's recent expansion to Nicaragua demonstrates growing demand among
Sitel clients for Latin America-based contact center support.
"Latin America is a key part of the growing near-shore horizon to support
English and Spanish
bilingual customers in North America," said Dave Garner, CEO of
Sitel. "Nicaragua offers a talented bilingual workforce to support our
clients. We're proud to expand Sitel's presence in the region."
Latin America is becoming the world's next BPO hot spot due to the region's
unique ability to offer dynamic, multilingual contact center services for a
wide range of global markets. Driving market forces include:
-- U.S. companies seeking BPO services in close proximity and time zone,
as well as workforces with a similar business culture and strong English-
and Spanish-speaking skills;
-- Spanish language companies looking to global sourcing options for
affordable customer support services and skilled Spanish-speaking customer
care agents; and
-- Global businesses looking to diversify beyond the confines of the
traditional sourcing markets such as the Philippines and India, which are
feeling the pressure of maturing competition for skilled labor.
For more information, please visit Sitel online to read the white paper
"Latin America: The Next India?" Additionally, Sitel offers a podcast by the same
title featuring commentary by global outsourcing expert and Datamonitor
Analyst Peter Ryan.
"As a rapidly emerging BPO center, Latin America offers a logical and
affordable choice for businesses looking to outsource their customer care,"
said Ryan. "The factors driving market growth in this part of the world
include the availability of a skilled labor pool and the liberalization of
domestic economies. Companies, including Sitel, with Latin America-based
operations offer their clients a competitive advantage."
Sitel is a global Business Process Outsourcing (BPO) leader. The company
meets clients' customer care and transaction processing needs through
67,000 associates in 27 countries. Sitel provides world-class solutions
from on-shore, nearshore and offshore locations across 155+ facilities
throughout North America, South America, EMEA and Asia Pacific. The
company's award-winning services provide clients with the strategic
insight, scale and diversity of offerings to ensure the best return on
their customer investment. The company is privately held and majority owned
by Canadian diversified company, Onex Corporation. For more information,
please visit www.sitel.com.