May 02, 2007 08:00 ET

Sitel Expands Management Team to Meet Increasing Demand for Outsourced Services in Europe

Leading Global Business Process Outsourcing Provider Names Industry Veteran Dale Saville President of EMEA Operations

NASHVILLE, TN -- (MARKET WIRE) -- May 2, 2007 -- Sitel, a leading global business process outsourcing provider formed by the January 2007 merger between leading business process outsourcing (BPO) providers ClientLogic and SITEL, Corp., today named industry veteran Dale Saville as the Company's president of EMEA operations. The appointment is a result of increasing demand for Sitel's customer care, technical support and back-office process offerings -- from Europe-based companies as well as organizations outside of EMEA interested in incorporating Europe into their right-shore outsourcing strategies.

"Based on the research we conduced for our September 2006 report titled 'EMEA Outsourced Contact Center Services Markets,' we expect the contact center outsourcing market in EMEA to grow from $12 billion in 2006 to $16 billion by 2012 as more and more companies elect to outsource their customer care, back-office processes and other functions," said Michael DeSalles, strategic analyst at Frost & Sullivan. "The merger of ClientLogic and SITEL, Corp. has many synergies, including the creation of a vast global footprint that firmly positions the new Sitel as a leader in EMEA and throughout the world."

"To tap into the enormous growth potential of the worldwide BPO market, it is essential that we have an executive team in place to successfully cultivate new partnership opportunities while maintaining mutually beneficial relationships with our existing 450+ global clients," said David Garner, president and CEO of Sitel. "Dale Saville's proven achievements in the BPO industry make him an excellent choice to spearhead our operations in Europe. We look forward to continued success in EMEA as we grow the Sitel brand and expand the Company's global footprint."

In his new role, Saville is responsible for managing all Sitel operations in the EMEA market to ensure that the Company's growth in the region aligns with Sitel's global strategy. Prior to this appointment, Saville served as executive vice president of corporate services at ClientLogic. In this position, Saville provided direction and vision for the Company's global human resources and information technology functions. Before joining ClientLogic, Saville worked for five years as the executive vice president of corporate operations for the legacy SITEL Corporation, helping him to shape his extensive management experience in the BPO and IT industries. Saville has also held several executive roles in a six-year span for Sykes, including IT, operations, product development and professional services departments. Prior to working at Sykes, Saville founded Cedalion Systems in 1984 and served as its president for 10 years.

"The new Sitel is poised to elevate the traditional, transaction-oriented contact center to an integrated, synergistic part of an organization that can yield tremendous benefits -- including revenue-generating sales opportunities and in-depth insight into consumer trends that can be applied to marketing, product development and other company departments," said Saville. "I anticipate rapid growth in EMEA as more and more companies realize that Sitel is transforming the role of the BPO from a cost-cutting service provider to a vibrant, lucrative business division that can positively impact an organization's bottom line."

About the new Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. Formed by the merger of ClientLogic and SITEL in January 2007, the new company meets clients' customer care and transaction processing needs through 65,000 associates in 28 countries. The new Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 145+ facilities throughout North America, South America, EMEA and Asia Pacific. The new company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit

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