SOURCE: SiteSpect Inc.

September 19, 2007 09:54 ET

SiteSpect President Eric Hansen to Present at OMMA New York Conference and Expo

Expert Panel to Discuss Ways to Use Multivariate Testing and SEO Tactics to Improve ROI on Pay-Per-Click Campaigns

BOSTON, MA--(Marketwire - September 19, 2007) -


What:    Eric J. Hansen, president, SiteSpect (www.sitespect.com), the
         leading provider of non-intrusive Web site testing and
         optimization solutions will participate in an expert panel at
         the OMMA New York Conference and Expo titled: "The SEO-ing of
         PPC: Can SEO Tactics Improve ROI?" on Monday, September 24 at
         4:00 p.m.

         The panel will discuss how an optimized landing page is critical
         to conversion rates and revenue. Mr. Hansen will focus
         specifically on the following:
         -- The top three common mistakes search marketers make
            when dealing with a mature search campaign
         -- How landing page optimization differs for
            transactional sites versus lead generation sites
         -- When it is best to deploy A/B testing strategies
            versus multivariate testing strategies
         -- The typical results when these methods are deployed

Where:   OMMA New York Conference & Expo, Hilton New York, New York, NY,
         September 24-25

Who:     Eric J. Hansen, President

When:    The SEO-ing of PPC: Can SEO Tactics Improve ROI?
         Monday, September 24, 4:00 p.m. - 4:45 p.m.

Contact: Tom Francoeur
         Topaz Partners
         781-404-2405
         tfrancoeur@topazpartners.com

About SiteSpect

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful e-commerce sites, including Cabela's, ShopNBC, VEGAS.com and iProspect. For more information, visit www.SiteSpect.com or call (617) 859-1900.

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