SOURCE: SiteSpect Inc.

September 19, 2007 09:54 ET

SiteSpect President Eric Hansen to Present at OMMA New York Conference and Expo

Expert Panel to Discuss Ways to Use Multivariate Testing and SEO Tactics to Improve ROI on Pay-Per-Click Campaigns

BOSTON, MA--(Marketwire - September 19, 2007) -

What:    Eric J. Hansen, president, SiteSpect (, the
         leading provider of non-intrusive Web site testing and
         optimization solutions will participate in an expert panel at
         the OMMA New York Conference and Expo titled: "The SEO-ing of
         PPC: Can SEO Tactics Improve ROI?" on Monday, September 24 at
         4:00 p.m.

         The panel will discuss how an optimized landing page is critical
         to conversion rates and revenue. Mr. Hansen will focus
         specifically on the following:
         -- The top three common mistakes search marketers make
            when dealing with a mature search campaign
         -- How landing page optimization differs for
            transactional sites versus lead generation sites
         -- When it is best to deploy A/B testing strategies
            versus multivariate testing strategies
         -- The typical results when these methods are deployed

Where:   OMMA New York Conference & Expo, Hilton New York, New York, NY,
         September 24-25

Who:     Eric J. Hansen, President

When:    The SEO-ing of PPC: Can SEO Tactics Improve ROI?
         Monday, September 24, 4:00 p.m. - 4:45 p.m.

Contact: Tom Francoeur
         Topaz Partners

About SiteSpect

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful e-commerce sites, including Cabela's, ShopNBC, and iProspect. For more information, visit or call (617) 859-1900.

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