SOURCE: Siteworx, Inc.

January 22, 2008 10:30 ET

Siteworx, Inc. Appoints Former Human Factors International (HFI) Project Director, John Whalen, as Senior Consultant, User Experience

RESTON, VA--(Marketwire - January 22, 2008) - Siteworx, Inc. announced that it has appointed Dr. John Whalen to the position of Senior Consultant, User Experience. Whalen will offer Siteworx clients new access to proven user experience research methodologies and empirically sound approaches to their design challenges. Whalen will be responsible for a wide range of strategic consulting services, including:

--  Developing enterprise-wide user experience measurements
--  Integrating user-centered design into development lifecycles
--  Briefing executive teams on the ROI of experience design

Whalen's project-based consulting services will include user research, eye-tracking research, rapid prototyping, information architecture, usability testing and experimental design.

Whalen served most recently as Project Director and Course Instructor at Human Factors International (HFI) where he lead design and redesign processes for Fortune 500 clients in the financial, healthcare, e-commerce and government verticals and gained extensive experience producing information architecture and page designs for high volume websites and intranets.

Prior to HFI, Whalen served as University of Delaware Assistant Professor of Psychology and Cognitive Science, and spent several years conducting usability testing and information architecture development as a freelance Usability Expert and Information Architect.

"John Whalen brings a new dimension to the award-winning Siteworx User Experience team. His impeccable credentials, and solid track record leading strategic and tactical user experience projects will offer immense benefits to Siteworx clients," says Tim McLaughlin, Siteworx President.

Whalen holds a Ph.D. in Cognitive Science from Johns Hopkins University and a B.S. degree in Psychology from McGill University. He is a member of the Usability Professionals Association (UPA), and D.C. Information Architects (DCIA) and is regularly invited to speak on user experience and driving business value through user-centered design.

About Siteworx, Inc.

Siteworx is a User Experience, Interactive Design and Application Development company that helps its clients communicate more powerfully online. Based in Reston, Virginia, with offices in Rochester, New York, Siteworx delivers improved performance through attractive designs, streamlined information architecture, and easy-to-manage technology. Its roster of clients includes AOL, The College Board, Discovery Communications, National Geographic and U.S. News & World Report. Further information is available at

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