SOURCE: Siteworx, LLC

Siteworx, LLC

September 19, 2013 09:00 ET

Siteworx, LLC Announces Enhancements to Mandarin Oriental Hotel Group's Account Creation and Customer Engagement Platform

New Website Features Provide Deeper Level of Personalization for Mandarin Oriental Guests

RESTON, VA--(Marketwired - Sep 19, 2013) - Siteworx, LLC, a digital experience agency, today announced that it has introduced enhancements to the "My Stays" account creation and customer engagement platform on Mandarin Oriental's website, mandarinoriental.com.

To build upon the Mandarin Oriental website re-launch in late 2012, Siteworx helped Mandarin Oriental develop a custom account creation and customer engagement platform to be managed on SDL Tridion, the web content management (WCM) platform Siteworx implemented for mandarinoriental.com. Previously, Mandarin Oriental managed its account creation platform through a third-party booking web property. In conjunction with NeuDesic, Siteworx helped Mandarin Oriental enhance the user experience of "My Stays" online profiles to encourage prospective and returning guests to make reservations through its online platform instead of third-party sites. In addition, the new "My Stays" experience is designed to:

  • Increase the number of online guest profiles
  • Improve communication regarding guest information between hotel properties while respecting guest privacy
  • Reinforce the luxury brand experience associated with Mandarin Oriental Hotel Group

With these enhancements, guests using "My Stays" have a full range of options to seamlessly manage their reservations online. The enhanced level of integration between Mandarin Oriental's WCM platform and Sabre Hospitality Solutions' booking engine enables guests to access and update their personalized profile and see their comprehensive travel, including past, upcoming and canceled reservations from all Mandarin Oriental destinations.

Content authors also benefit from a centralized platform for content creation and enhancements, streamlining their processes, reducing their costs and enabling content reuse. Utilizing SDL Tridion's content translation and localization capabilities, "My Stays" content is currently available in Japanese, Spanish, German, French, Arabic, Russian and Simplified and Traditional Chinese.

Learn more at www.siteworx.com.

About Siteworx, LLC
Siteworx is an award-winning digital agency with deep roots in experience design, web content management (WCM), eCommerce solutions and system integration. For more than a decade, we've tapped an uncommon blend of technology and design know-how to discover, create and deploy best in class web and mobile experiences that deliver business results. Siteworx was named to EContent's 100 Companies that Matter Most in the Digital Content Industry for 2012, the IMA's Top 10 Agencies of 2011 and has been recognized among KMWorld's 100 Companies that Matter in Knowledge Management for the last three consecutive years. Headquartered in Reston, VA, Siteworx maintains full-service offices in San Francisco, CA, Los Angeles, CA, Atlanta, GA, Cary, NC, Chicago, IL, Rochester, NY and New York, NY.

Twitter: @Siteworx | Facebook: www.facebook.com/Siteworx | LinkedIn: www.linkedin.com/company/siteworx

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