SOURCE: Siteworx, Inc.

Siteworx, Inc.

September 29, 2010 09:38 ET

Siteworx President Tim McLaughlin to Join "Making Multichannel Real" Panel at the Independent Research Firm's Event

RESTON, VA--(Marketwire - September 29, 2010) -  On Friday, October 8, Siteworx President Tim McLaughlin will join the panel discussion, "Making Multichannel Real," as part of the 2010 Forrester Content and Collaboration Forum, which will take place at the Gaylord National Resort and Convention Center. Siteworx is a Silver Sponsor at the Forum and will be exhibiting in booth number 206.

The Forrester Content and Collaboration Forum is put on by Forrester Research, Inc. and is designed for professionals in marketing, business, or the technical aspects of both internal and public-facing websites and will consist of two tracks:

Empowering people with technology. This track will answer which organizational models, skills, foundation technologies, deployment models, and technology behaviors enable workers and customers to drive better business outcomes.

Optimizing content and collaboration. This track will answer how IT professionals can optimize content and collaboration investments across people, process, and technology -- including next-gen Web experiences, content management strategies, and risk mitigation.

Siteworx President and Founder Tim McLaughlin will be participating in a panel session under Track B: Optimizing Content and Collaboration, titled "Making Multichannel Real." The session will feature Stephen Powers, Principal Analyst and Tim Walters, Senior Analyst respectively at Forrester Research, Inc., and will address:

  • How to leverage customer data and browsing behavior in order to present targeted content, rather than a one-size-fits-all experience in the online channel
  • How to present content on the increasing number of proprietary mobile devices/platforms, such as the iPad and Android
  • How to engage customers and prospects with user-generated content and online communities
  • How to create and manage coordinated campaigns across multiple channels

To learn more about Siteworx' presence at the 2010 Forrester Content and Collaboration Forum, email info@siteworx.com.

About Siteworx, Inc.

Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit: www.siteworx.com. Follow Siteworx on Twitter @Siteworx.

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