SOURCE: Siteworx, Inc.

Siteworx, Inc.

September 20, 2010 09:00 ET

Siteworx VP of User Experience to Join Strategic Thinking in Mobile Marketing Panel at the CTIA Enterprise & Applications™ Conference

Expert Panelists to Discuss Drivers of Revenue Potential Through Mobile Advertising

RESTON, VA--(Marketwire - September 20, 2010) -  On Tuesday, October 5th Giovanni Calabro, Siteworx VP of User Experience, will join the panel discussion, Strategic Thinking in Mobile Marketing as a part of the CTIA Enterprise & Applications conference in San Francisco, CA. The event, which has been rebranded to reflect the evolution of the industry and growing use of mobile technology in business, will demonstrate the increasing benefits of wireless data in enterprise and the expanding market for applications and content.

The panelists will discuss the types of decisions needed to impact the short and long-term growth of mobile advertising as well as the key drivers behind its potential. They will also identify the factors that will better engage consumers at each step of the process including innovative techniques to build interest, recognition and brand awareness through mobile devices.

Calabro will be joined on the panel by David Berkowitz, Director of Emerging Media, 360i; James Eberhard, Founder and Chairman, mGive and Mobile Accord; Alistair Goodman, CEO, Placecast; Jim Ryan, Chief Strategy & Marketing Officer, Motricity; and Jon Vlassopulos, CEO, skyrocket. The panel will be moderated by Adam Guy, VP of Client Services, Compete, Inc.

Calabro's participation in the CTIA Conference Strategic Thinking in Mobile Marketing panel caps off a series of tools and resources that Siteworx has developed to help marketers achieve a comprehensive plan to carve a niche in the mobile space.

Assessing the Mobile User Experience provides a heuristic evaluation of mobile interfaces for a variety of companies and organizations in the healthcare, financial, nonprofit and government sectors.

Building Brand and Business on the Mobile Web: There's a Map for That, a Siteworx white paper, shares best practices and guidelines for developing a mobile strategy.

Mastering the Mobile Opportunity, a Siteworx webinar featuring AT&T Mobility's Rob Russell, Industry Solutions Director for Retail, Hospitality and Consumer Goods, and Siteworx VP of User Experience Giovanni Calabro addresses the technical and design hurdles marketers must overcome to better serve and engage users through the mobile channel.

Visit for access to these tools and more.

About Siteworx, Inc.
Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit: Follow Siteworx on Twitter @Siteworx.

Contact Information

  • Contact Information:
    Patricia Mejia
    VP Marketing
    (703) 657-1296
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