SOURCE: Six Apart

August 15, 2007 11:02 ET

Six Apart Announces Availability of Movable Type 4, the Most Powerful Publishing Platform for Individuals and Organizations

Newest Version of the Original Professional Blogging Platform Inspires New Partners, Features, and Excitement in the Social Media World

SAN FRANCISCO, CA--(Marketwire - August 15, 2007) - Six Apart, the world's leading independent blogging software and services company, today announced the commercial release of Movable Type 4, the pioneering professional publishing platform designed to meet the web site content management and social media needs of individuals, organizations and businesses.

"Movable Type 4 is the largest release in the product's history and introduces significant content management and community capabilities," stated Chris Alden, EVP and General Manager of the Professional Division at Six Apart. "There is a tremendous demand for a powerful and easy-to-use platform to create community-driven web sites. Today's release is the culmination of input from the community and has ignited interest from customers, developers, and partners around the world. We're thrilled to see such enthusiastic early adoption of MT4."

Blogging pioneer Boing Boing, one of the most influential and popular blogs in the world, has been particularly impressed with the new community management features introduced in MT4. "We have grown to become one of the largest blogs on the web with Movable Type," said Mark Frauenfelder, founder of Boing Boing, among the top 40 blogs in the U.S. in terms of unique visitors. "And we're thrilled to be one of the first blogs to deploy Movable Type 4, which has great new features that will let our community get even more involved in the conversation."

New Features

Movable Type 4 introduces over 50 new features that support a range of personal and professional users, from individuals building personal blogs to large media publishers creating communities to enterprises developing internal productivity tools. The new Movable Type 4 includes smart new template management tools, dozens of new designs and themes, a rich text editor, built-in support for managing multimedia assets, and automatic creation of podcasts and videocasts.

Partners

Six Apart also announced a wide range of partners in support of the Movable Type 4 release, including hosting partners such as LivingDot, Nexcess.Net, and pair Networks. The three companies have years of experience hosting and providing excellent support and maintenance for previous versions of Movable Type.

Movable Type continues to be a platform for third-party innovation. Partners announcing plans to develop supporting applications and tools for MT4 include HP, Amazon, Sphere, Technorati, Snap, Feedblitz, NewsGator, SimplyHired, SocialText, Fliqz, Box.net, Mpire, Vizu, SodaHead, Oodle, and more.

In addition, Six Apart launched a new Plugin Directory for the Movable Type platform, which contains contributions from members of the Movable Type developer community including Arvind Satyanarayan, Mark Carey, Dan Wolfgang, and Kevin Shay, as well as from the above-mentioned third parties. The Plugin Directory can be found at http://plugins.movabletype.org.

Professional Support and Community Resources

Six Apart will continue to offer world-class customer support to MT4 users. In addition, the blogging world's largest international network of professional consultants, developers, designers and business professionals is available to customers to provide customization and extra services when desired. For companies looking for assistance building a web site, social media site or blog presence, an updated professional development and design directory is now available on http://www.movabletype.com.

"Our hosting, technology, and professional network partners are critical members of the Movable Type community," said Michael Sippey, VP Product of the Professional Division of Six Apart. "We appreciate the depth and variety of applications and expertise that they offer Movable Type customers."

Upcoming Products

Commercial availability of MT4 is the cornerstone of a series of new products, features and services for Six Apart's flagship publishing platform that will continue to be unveiled throughout the summer and fall of this year. The Movable Type Enterprise Solution and Movable Type Community Solution, both announced in mid-June, will be released later in Q3. These solutions rest on top of the Movable Type platform and extend its functionality with advanced capabilities. The Enterprise Solution enables companies to integrate their blogging and social media efforts into their existing IT systems, including LDAP and such enterprise databases as the Oracle 10g, while the Community Solution makes it possible to create a custom social media platform that can attract larger audiences, increase audience engagement, and improve loyalty. An open source version of Movable Type will be available later in the current calendar year.

Pricing and Availability

Movable Type 4 is available in English, Japanese, French, German, Dutch, and Spanish. MT4 pricing varies for personal, commercial, education, and non-profit licenses, ranging from free of charge for personal use to $295 for a 5 user commercial license. Custom licenses are available to organizations with more than 20 users. Six Apart is offering a limited-time 20% discount on commercial licenses during the launch period. Support and maintenance is included in the commercial license price; personal users can purchase support and maintenance separately for $49.95.

Current commercial users of earlier versions of Movable Type are encouraged to upgrade to MT4 for a 40% discount off of the list upgrade price during the launch period. For more detailed pricing information, please visit http://www.movabletype.com/pricing.

About Six Apart:

Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate across the world every day. Founded in 2002 by husband and wife team Ben Trott and Mena G. Trott, Six Apart is a global company with its headquarters in San Francisco, CA, and offices in Europe and Japan. The company continues to lead in the blogging and social media industry with the Movable Type publishing platform, the TypePad hosted blogging service, LiveJournal, an online community organized around personal journals, and Vox, a free blogging service for friends and families. For more information visit the Six Apart corporate web site at http://www.sixapart.com/.

Contact Information

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