SOURCE: Six Apart Ltd.

August 18, 2008 09:10 ET

Six Apart Launches Blogs.com for Discovering Premium Content on the Web

Blog Destination Site Connects Readers With the Best Bloggers on the Hottest Topics

SAN FRANCISCO, CA--(Marketwire - August 18, 2008) - Six Apart, the world's leading blogging software and services company, announced today the launch of Blogs.com, a destination website that connects readers with the best blogs on a wide array of topics. In order to ensure the highest quality content, Blogs.com relies on a team of passionate editors to choose blogs based on their quality, popularity and relevance. In addition, daily editorials and a weekly newsletter provide readers with a convenient round-up of the latest buzz in the blogosphere.

"Blogs.com is the place to go for anyone who wants a fast, easy way to find the best blogs," said Mena Trott, Co-Founder and President of Six Apart. "Six Apart is a company founded by bloggers, for bloggers, so we're excited to help guide people to great blogs on anything and everything from gardening to gadgets, politics to pets, and everything else good about blogs."

The simple, streamlined Blogs.com design makes it easy for people to find and share well-written and relevant posts in blogs with audiences of all sizes. By organizing the top blogs in one place, Blogs.com helps all readers, including those who are new to blogs, discover the best blogs on a range of topics including Life, Entertainment, Technology, News & Politics, Business, as well as seasonal topics like Student Life. Readers who are looking for the top blogs in specific categories, such as nutrition or iPhones, will find what they are looking for in one of many top ten lists organized by topic.

"Six Apart is committed to making bloggers successful," said David Tokheim, EVP and GM of Media at Six Apart. "With so many blogs created every day, we want to help readers discover the must-read blogs, as well as help bloggers connect with new readers. Blogs.com does just that."

Blogs.com also benefits bloggers by providing them with traffic, recognition and links to the top bloggers and best content. Bloggers and readers will also enjoy Guest Editor featured editorials and top ten lists written by some of the most influential people on the web, including Craigslist founder Craig Newmark and Chris Anderson, editor in chief of Wired magazine. A partnership with Voxant provides readers with free access to premium licensed video content from sources such as AP, Reuters, CNN, BBC etc., while a partnership with Clearspring makes it easy for readers to share blog posts via email, posts to their personal blogs, or their favorite social networking sites, such as Facebook, MySpace, Hi5, and Bebo.

Blogs.com replaces Rojo.com, the blog aggregation site Six Apart acquired in 2006, and the popular Week in Rojo email newsletter will reinvent itself as the Blogs.com newsletter.

To find out more about Blogs.com, go to http://blogs.com.

To find out more about Six Apart Media, go to http://www.sixapart.com/advertising/.

About Six Apart

Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate around the world every day. The company provides the Movable Type social publishing platform, the TypePad premier hosted blogging service, Vox, a free blogging service for friends and families, advertising solutions for leading brands and influential bloggers, and a wide range of services dedicated to help bloggers thrive in today's social media landscape. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information visit the Six Apart corporate web site at http://www.sixapart.com/.

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