SOURCE: Six Apart

July 14, 2008 11:00 ET

Six Apart Partners With Silicon Valley Moms Group on Their Summer Road Trip '08

Four Blogging Moms, Seven Days Without Kids, and 2000 Miles to Drive

SAN FRANCISCO, CA--(Marketwire - July 14, 2008) - Six Apart, the world's leading blogging software and services company, announced today a partnership with Silicon Valley Moms Group as four of their influential "mommy bloggers" drive coast-to-coast during their Summer Road Trip '08. Six Apart facilitated a sponsorship with General Motors which provided the group with a Chevy Tahoe Hybrid SUV that they are driving from Washington D.C. to San Francisco, all the while blogging about their experiences on the road.

The Silicon Valley Moms Group is a collaborative community of bloggers showcasing the ups, downs and everyday humor of motherhood. Approximately 200 women contribute to nine regional and demographic blogs. Four selected members are driving across the country and utilizing the latest technology to blog, photo blog and video blog about their trip. The adventure started on July 11, 2008, and will end when the bloggers arrive in San Francisco on July 17, 2008, in time for a SV Moms Group party and BlogHer '08, an annual conference for a diverse community of women who blog.

"Six Apart Media and SV Moms are partnering to provide GM an effective way to reach influential mommy bloggers and their readers while following four adventurous women on a trip they'll remember for the rest of their lives," said David Tokheim, EVP of Media at Six Apart. "At Six Apart Media, we are uniquely positioned to help bloggers and advertisers develop great marketing programs like Summer Road Trip '08, providing both with strategies to tap into the power of social media."

Six Apart's premium advertising program launched in April as a way to give advertisers the opportunity to create partnerships with leading influencers in ways that are as innovative as they are effective, and also as part of Six Apart's ongoing effort to offer complete solutions for its customers as their blogging and social media efforts grow.

"We are thrilled to partner with Six Apart to promote and amplify our road trip across the country," said Jill Asher, Co-Founder of Silicon Valley Moms Group. "What started out as a small idea that came to me one night while I was in bed trying to sleep, has now blossomed into MomRoadTrip [http://www.momroadtrip.com], a hilarious and irreverent website featuring moms sharing their experiences on the road through blogging technology."

The SV Moms buckled into their Chevy Tahoe Hybrid on July 11th in Washington D.C. They'll make stops in Chicago, Omaha, Denver, Salt Lake City, Reno, and Silicon Valley, before arriving in San Francisco on July 17th. Follow the adventure at http://momroadtrip.com.

To find out more about Silicon Valley Moms Road Trip '08, go to http://momroadtrip.com

To find out more about Six Apart Media, go to http://www.sixapart.com/advertising/

About SV Moms

The Silicon Valley Moms Group is a collaborative community of Bloggers that operates blogs around the country. Our sites showcase the ups, downs, outrages, struggles, victories, and the everyday humor of motherhood. Our approximately 200 writers are working moms, stay at home moms (SAHM), city moms, suburban moms, rural moms -- but, most of all, they are opinionated moms. To find out more about Silicon Valley Moms Group, go to http://www.siliconvalleymomsgroup.com. Regional sites are also available for New York City, New Jersey, DC Metro, Chicago, 50-something, Deep South, Rocky Mountain, and Los Angeles.

About Six Apart

Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate around the world every day. The company provides the Movable Type social publishing platform, the TypePad hosted blogging service, Vox, a free blogging service for friends and families, advertising solutions for leading brands and influential bloggers, and a wide range of services dedicated to help bloggers thrive in today's social media landscape. Founded in 2002, Six Apart is a global company with its headquarters in San Francisco, CA, and offices in Tokyo, Paris and New York City. For more information visit the Six Apart corporate web site at http://www.sixapart.com/.

Contact Information

  • Six Apart Media Contact
    JoAnn Peach
    Office: 415.344.0056 x 205
    Cell: 415.609.0233
    Twitter: joannpeach
    Email Contact