SOURCE: Sixieme Son

Sixieme Son

September 12, 2013 09:46 ET

Sixieme Son and Atlanta.net to Present at Brand Strategy Innovation Summit in San Francisco

Attendees Join Colleen Fahey, U.S. Managing Director of Sixieme Son, and Andrew Wilson, Senior Vice President and General Manager of Atlanta.net, to Learn How Audio Branding Expresses a Brand's DNA

CHICAGO, IL--(Marketwired - Sep 12, 2013) - Sixième Son, the world leader in audio branding, announced today that Colleen Fahey, U.S. Managing Director, along side Andrew Wilson, Senior Vice President and General Manager of Atlanta.net, will speak at the Brand Strategy Innovation Summit on Friday, September 20, 2013 in San Francisco. Fahey and Wilson will present "Hear the Brand: Is Your Brand's DNA Expressed Through Sound" as part of the two-day event, providing branding and marketing professionals with proven insights to powerfully emphasize a brand's points of differentiation.

"Audio branding is not about jingles or licensing popular music, it's the art of creating your brand's distinct audio identity that expresses your brand's values and personality, then managing it across all customer touch points," said Colleen Fahey, U.S. Managing Director of Sixième Son. "It's using music as a language."

Sixième Son is exclusively dedicated to audio identity and sound design for brands -- giving each brand a tailored and unique audio DNA. Savvy brands create a coherent voice by bringing their audio identity to a wide variety of touchpoints: websites, on-hold music, sales videos, advertising, retail outlets, app opening sounds, ringtones and so on. To date, Sixième Son has created 285 audio brands for clients like Michelin, Peugeot, Royal Air Maroc, Nestlé, Kraft and the Atlanta Convention and Tourism Bureau.

"Audio branding is as cathartic and rigorous a process as any visual branding exercise, if not more. You have to dig deep into understanding the core values of the brand and the target audience or consumers," noted Andrew Wilson, SVP and GM of Atlanta.net. "You have to make choices, your brand can't be all things to all people and the process brings clarity to that truth."

The Brand Strategy Innovation Summit will be held September 19 - 20, 2013 at the Hotel Nikko in San Francisco.

About Sixième Son
Sixième Son is the world's largest audio branding agency, providing the expertise of an experienced team of strategists, composers/sound designers and deployment experts to project the specific personality and values of your brand. Founded in 1995, Sixième Son is the pioneer and leading agency for the creation of audio brands and sound identities.

For additional information visit Sixième Son at their Website.

About Atlanta Convention & Visitors Bureau
Celebrating 100 years of hospitality, Atlanta Convention & Visitors Bureau is a private, nonprofit organization created to favorably impact the Atlanta economy through conventions and tourism.

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