April 18, 2013 13:38 ET

Sixth Annual SAVO Sales Enablement Summit to Unveil Breakthrough Smarter Selling™ Strategies

CHICAGO, IL--(Marketwired - Apr 18, 2013) - SAVO, the market leader in sales enablement, today announced the final lineup of its annual Sales Enablement Summit, which includes a rare mix of market influencers and thought-leaders, best selling authors, and SAVO customers.

This year's event is designed to arm sales, marketing and sales operations professionals with actionable insight to build a smarter commercial enterprise through proven strategies.

"Sales and marketing leaders tell us they need to help sellers sell smarter by responding to the dynamic sales environment and staying in sync with the buyer's process," said Mark O'Connell, president and CEO of SAVO Group. "Our Summit will help attendees better understand and navigate that process to avoid the common pitfalls and witness better sales execution."

The Summit's agenda highlights crucial points within a selling system vital for success. By pinpointing the pains and solutions inherent in each stage ranging from lead conversion to sales performance insight, attendees will leave knowing the technology, solutions and strategies to propel the productivity of their sales force. 

Summit keynotes and sessions will be hosted by representatives from Alinean, CEB, Corporate Visions, CSO Insights, author Steven D. Levitt of "Freakonomics," IDC Executive Advisory Group, Forrester Research, Miller Heiman Research, author Aaron Ross of "Predictable Revenue," Profiles International, and Sales Management Association. SAVO customers presenting include CoreLogic, Flextronics, Iron Mountain, Medtronic Spinal & Biologics, Rockwell Automation, Seagate, Stryker, UPS, Verint and Xilinx.

Included on the agenda is Joe Galvin, chief research officer and executive vice president, Miller Heiman, who will be presenting analysis of the 2013 Miller Heiman Sales Best Practices Study. "In a flat economy, the gap between good and great is growing," said Galvin. "It's critical companies better understand sales behaviors that have the greatest impact on their performance gap and strive to replicate world-class sales organizations. Summit attendees will leave with a robust understanding of these behaviors to help their organizations when they return to the office."

Brent Adamson, co-author of "The Challenger Sale" and managing director of CEB, will examine the changing buyer landscape during his presentation. "For nearly 30 years, CEB has helped senior executives transform their organizations and leadership capabilities," said Adamson. "Based on the Challenger Selling Model, attendees will learn breakthrough B2B sales insights to advance leadership and performance in today's complex selling environment."

Additionally, Mike Willard of Profiles International, provider of assessment solutions that enable organizations to select the right people for the right job and develop them to their full potential, will share best practices for onboarding new reps. "Attendees will learn about the impact that assessments can have on sales force transformation, turnover and productivity," said Willard, vice president of enterprise solutions. "Many organizations are refining their sales strategy, focusing on client segmentation and their customer environment. This session will be impactful for sales professionals across a broad spectrum of industries."

Registration is open for the Summit, which runs from April 29 - May 1, 2013 at the Radisson Blu Aqua Hotel in Chicago. To view the event's agenda, click here.

About SAVO
Founded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO's on-demand sales enablement platform maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge -- spanning people, process, insight and technology. For more information, visit or follow us on Facebook, LinkedIn or Twitter

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