SOURCE: Omniture

May 15, 2008 13:14 ET

Sixty Percent of the World's Top 50 Online Retailers Use Omniture

According to the 2008 Internet Retailer 500, Omniture Is the #1 Web Analytics Provider for the World's Leading Online Retailers

OREM, UT--(Marketwire - May 15, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that -- according to Internet Retailer magazine's "2008 Internet Retailer Top 500" (IR 500) ranking of the top retailers on the Web -- more of the IR 500 rely on Omniture to optimize their Web sites than any other Web analytics or online business optimization provider. Nearly 60 percent of the top 50 companies on the list and 38 percent of the entire IR 500 use Omniture.

Omniture provides retailers with the ability to:

-- Measure how video, mobile devices, widgets, social media and other Web 2.0 channels influence conversion -- as well as gauge the impact of video-based product tours or promotions on sales;

-- Provide advanced reporting using a flexible structure for product hierarchies, including Web site merchandising, internal merchandising, product finding method (e.g. search, browse, catalog quick order, etc.), price point, and more;

-- Measure the effectiveness of Rich Internet Applications, such as product configurators and Flash-based checkout engines.

During the last three years, the percentage of the IR 500 using Omniture increased from 12.4 percent to 38 percent. More than 1,000 retail companies have chosen Omniture, which allows them to measure and better understand shopper engagement. Using Omniture, retailers can structure their sites and marketing campaigns based on measured activity to ultimately drive higher levels of conversion.

According to JupiterResearch analysts, US online retail sales grew to $128 billion in 2007 and will reach $215 billion by 2012 (US Online Retail Forecast, 2007 to 2012, JupiterResearch). As consumers increasingly choose to shop online, retailers have turned to Web analytics to ensure their marketing campaigns and Web sites are driving maximum ROI and their sites are structured to meet the growing demands of their online audience.

"Omniture's rapid adoption is fueled by over a decade of experience working with leaders in the retail industry," said Josh James, CEO and co-founder, Omniture. "We have applied this knowledge to our product development -- providing retailers with an integrated suite of Web analytics, search marketing, and testing and targeting solutions, as well as tailored implementation and consulting services. In addition, Omniture offers global retailers a platform through which companies can integrate complementary online marketing solutions from Omniture partners -- such as email marketing, customer ratings and ad serving -- via the Omniture Genesis integration platform."

To learn more about Omniture's solutions for retailers, please visit: www.omniture.com; or, visit Omniture at the company's booth (#837) during the Internet Retailer 2008 Conference and Exhibition in Chicago, Ill., June 9 - 12.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and as an on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst, SearchCenter, Test&Target, Genesis and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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