SOURCE: Cutting Edge Information

Cutting Edge Information

April 20, 2016 09:00 ET

Sixty-Seven Percent of Global Market Access Teams Meet Weekly With Regulatory Groups During the Six Months Prior to Launch

During the First Launch Wave, Most Groups Increase Meeting Frequency to Daily

RESEARCH TRIANGLE PARK, NC--(Marketwired - April 20, 2016) - Launch sequences are typically determined well in advance of a product launch. However, regulatory licensing issues can impede this process. To avoid potential regulatory hiccups, 67 percent of surveyed global market access group meet weekly with regulatory teams during the six months before launch. At the time of launch, meeting frequency increases to daily, according to primary intelligence from life sciences intelligence firm Cutting Edge Information.

A delayed regulatory approval requires an adjustment to the overall launch sequence. Similarly, an early regulatory approval can turn sour if the product is launched when it must be priced lower than the estimated price at the scheduled launch time, due to ripple effects in reference pricing arrangements.

"The challenges of coordinating the regulatory licensing cascade and developing a system in which local groups will adhere to the planned launch sequence are met with global market access groups' efforts to meet and collaborate on a monthly, weekly, and then daily basis," said Jacob Presson, senior analyst at Cutting Edge Information. "Once the product has been on the market for up to a year, the regularity of meetings slows until the next product launch."

Managing Market Access Launch Activities: Benchmarking Product Commercialization and Cross-Functional Coordination, available at http://www.cuttingedgeinfo.com/research/market-access/reimbursement-launch-activities/, analyzes market access teams before and during the crucial launch window. The analysis includes spending, staffing, and internal coordination. Report highlights include:

  • Benchmarks on global launch sequencing.
  • Spending by function before, during, and after launch.
  • Data showing number of managed market account managers during the launch window.
  • Trends in health economics delivery channels to external stakeholders.

For more information about market access and how to position your product in new markets with sound data and a strong reimbursement profile, please visit http://www.cuttingedgeinfo.com/library/market-access/.

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