SOURCE: S & K Famous Brands, Inc.

May 05, 2008 09:03 ET

S&K Menswear Opens First Newly Designed Prototype Store in Huntsville, AL

RICHMOND, VA--(Marketwire - May 5, 2008) - S&K Famous Brands, Inc. will be opening the first of a series of newly designed stores at Bridge Street Towne Center in Huntsville, Alabama. This new store design is a key component in S&K Menswear's strategic plan to transition from a traditional "suit store" to a collection-oriented retailer of better menswear.

Joseph Oliver III, President and CEO, says, "The new prototype achieves our vision of operating attractive stores that our customers aspire to visit, while providing the great service and value pricing that S&K Menswear is known for. Everything has been designed with our customer in mind. Our new product assortment reflects the more updated fashion direction desired by our customers. We have expanded our floor space dedicated to branded products, dress furnishings, fashion sportswear and our growing formalwear business while improving every physical detail to create a simple and enjoyable shopping experience."

Additional upgrades include fitting rooms with a more comfortable look and feel to make guests feel at ease during their experience. A lounge area has also been added to encourage customers to relax and spend more time inside our stores.

Joe Price, Director of Visual Merchandising, says, "The new prototype features high quality fixtures, a more appealing layout and bright, recess lighting that will be more attractive to our guests. We have upgraded everything including the location of the service area and the music."

Grand Opening festivities will kick off Thurs., May 8th with a formal ribbon cutting ceremony at 10am. The weekend celebration will include a $500 wardrobe package giveaway and 20% off savings certificates to the first 25 customers each day Thurs., May 8th thru Monday, May 12th.

S&K Famous Brands, Inc. is a menswear retailer operating over 220 stores in 26 states reaching from the East Coast to Texas and from Maine to Florida. S&K offers a complete line of men's apparel, generally priced 20-40% below department store and specialty store regular prices. For more information visit

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