SOURCE: SK & A Information Services, Inc.

SK & A Information Services, Inc.

April 21, 2009 10:00 ET

SK&A Enhances Live Access With Daily Updates and Other New Features

IRVINE, CA--(Marketwire - April 21, 2009) - SK&A, a leading provider of healthcare information solutions and research, today announced five new features to Live Access, its online search tool with more than two million healthcare professionals, mid-level practitioners and medical office decision makers. These features include the company's new Daily Update Process, new targeting variables and more sophisticated keyword-search capabilities, all of which provide users with enhanced capabilities to quickly identify and gain access to the right set of healthcare professionals to satisfy their sales and marketing needs.

With the Daily Update Process, information about physicians' specialties, site types, titles, contact points (address, phone and fax), affiliations and other intelligence will be updated in near real-time and made available for Live Access views or downloads the next business day.

The Daily Update Process allows Live Access users to search for or download practitioner information with the assurance the data, which is delivered from the SK&A Research Center, is the freshest, most accurate it can be. SK&A Research Associates make 6,000 telephone calls each business day to keep the company's healthcare databases accurate.

"As the number of Live Access users has grown 71 percent over the past 3 years, SK&A is providing more powerful query and search tools to help users more accurately target healthcare customers," said Dave Escalante, President and CEO of SK&A. "Through the launch of our Daily Update Process and new Live Access web portal, SK&A is delivering innovation and value to our customers in order to help them execute their sales and marketing campaigns more cost effectively and achieve a higher return on their healthcare data investment."

All Live Access databases, including the Office-Based Physician (OBP) Database, Hospital Decision Makers and Pharmacy / Pharmacists, now feature advanced primary identifier (NPI Number, State License Number, DEA Number and UPIN Number), display, download and keyword-search capabilities. Two keyword-search options for each criteria field filter results, enabling users to either expand the reach when information is limited or narrow it when the first word(s) is known. The "Includes" function lets users search a broader range of possibilities when partial information is known. The "Starts With" function lets users target results that only start with the letters or words requested.

By filtering results by specialty, office size, patient volume, geography and medical group, hospital or health system, users can define their scope to pinpoint the exact healthcare contacts, while restricting others.

Live Access also has the unique capability to link physicians to affiliated medical groups, hospitals and health systems. This feature assists users in capturing a wider outlook of the market and discovering more contact opportunities.

Live Access can be used by sales operations and sales reps, compliance teams, pharmacies, CME providers, training schools, healthcare recruiting firms, hospital and managed-care organizations, medical suppliers, operations and healthcare data publishers. Among the many applications are:

--  Locating key decision makers by name
--  Identifying and recruiting promising job candidates
--  Managing physician-office relationships
--  Improving sales-call efficiency in the field
--  Processing claims and reducing fraud
--  Validating state and federal licenses
--  Verifying names, addresses and phone numbers
--  Placing students and graduates
--  Inviting attendees to seminars and trials
--  Generating leads for distributors and sales reps
--  Contacting office managers and other key administrative personnel

Live Access offers several membership tiers and a free two-week trial. The free trial includes viewing access to all records for 14 days. The "Volume Limited" subscription allows up to 10 users to view a selection of records. The "Physicians Only" option grants multi-user, unlimited viewing and downloading access for all office-based physician contacts. The "High-Volume Unlimited" subscription allows multi-user, unlimited viewing and downloading access for all databases within Live Access. All subscriptions can be purchased on a monthly or yearly basis. Downloading access includes the ability to download any records into Microsoft Word or Microsoft Excel formats.

Live Access was launched in 2006, bringing users an interactive account of two million healthcare contacts from over 400,000 healthcare sites. The web-based search tool allows users to retrieve nearly real-time data by selecting various targeting specifications.

For information about Live Access or the free two-week trial, please visit or contact SK&A Director of Marketing Jack Schember at 800-752-5478, ext. 1259.

About SK&A Information Services, Inc.

Celebrating its 27th anniversary, SK&A researches and maintains contact and profiling information for over two million healthcare practitioners, including 800,000-plus prescribers. SK&A also offers the largest database of practitioner email addresses. SK&A's customers include many of America's most recognized healthcare and pharmaceutical institutions. Please visit for more information or for counts and ordering.

Contact Information

    Jack Schember
    Director of Marketing