SOURCE: SK & A, A Cegedim Company

SK & A, A Cegedim Company

December 07, 2010 12:00 ET

SK&A Launches Web Video Series Featuring Customer Challenges and Solutions

IRVINE, CA--(Marketwire - December 7, 2010) - SK&A, A Cegedim Company, a leading provider of healthcare information solutions and research, today announced the launch of its new web video series, "My Data Dilemma." The series will feature SK&A clients from industries such as pharmaceutical, biotechnology, healthcare consulting, medical device and others, discussing their specific marketing challenges and how they overcame them through effective targeting and use of SK&A's healthcare data products.

Episode one of "My Data Dilemma" takes viewers inside a healthcare consulting company that was challenged with identifying and reaching all U.S. blood bank directors and maternity nurses to execute surveys in support of two campaigns. One of the company's senior vice presidents identifies the challenge the organization faced, the strategy that was executed with SK&A's help and the results the company received from the project.

"Video is a great medium to effectively deliver the value and insight of successful marketing strategies and tactics to our large base of clients and prospects, and I am excited the SK&A marketing department has provided an insightful and engaging series that will help our customers learn from one another," said SK&A's Dave Escalante, Vice President of Data and Information Solutions. "With healthcare marketing strategies changing so rapidly, we feel it is important to embrace our leadership position in this space, connect our community of users, and promote the exchange of ideas."

SK&A's commitment to creating a community within the healthcare marketing industry is reflected in its social media outreach efforts, which span across its blog, LinkedIn, Facebook, Twitter and YouTube. Users can find news articles, discussions and other resources available at SK&A. All of SK&A's market insight reports, press releases and company announcements can be accessed through these social media channels. The web video series will be posted on SK&A's website and YouTube, with access from all the social media web pages.

Coming soon in episode two, "My Data Dilemma" cameras visit the office of a global biotech company that was challenged with identifying all the U.S. hospitals that treat a specific disease. Tune in to see how they found a solution for their marketing research challenge.

To view episode one of "My Data Dilemma," visit

About SK&A, A Cegedim Company:
SK&A is a leading provider of healthcare information solutions and research. SK&A, as part of Cegedim's global OneKey® offering, researches and maintains contact and profiling information for over two million healthcare practitioners, including 800,000-plus prescribers. SK&A also offers the only 100-percent telephone-verified database of email addresses of U.S. prescribers and professionals working at active healthcare sites. SK&A's customers include many of America's most recognized healthcare, life sciences and pharmaceutical companies. Please visit for more information or for counts and ordering.  

About Cegedim:
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,600 people in more than 80 countries and generated revenue of EUR 874 million in 2009. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: 

Contact Information

  • Contacts:

    SK&A, A Cegedim Company
    Director of Marketing
    Tel.: (+1) 949.255.1259
    Email Contact

    Media Relations
    Tel.: +33 (0)1 49 09 68 81
    Email Contact