SOURCE: SK & A Information Services, Inc.

SK & A Information Services, Inc.

October 14, 2009 10:00 ET

SK&A Satisfies the Demand for High Quality and Compliant Healthcare Email Addresses

Database of Business-Only Email Addresses Is Telephone-Verified by the Source for Accuracy

IRVINE, CA--(Marketwire - October 14, 2009) - Redefining the process for healthcare email address acquisition and authentication, SK&A Information Services, a leading provider of healthcare information and research, today announced the release of the first 100-percent telephone-verified database of healthcare provider and professional business email addresses.

While most other commercial email databases are built through Web harvesting and list compilation without direct validation, SK&A's unique process requires that every email address is telephone-verified at the source and matched to an active practitioner or professional at an active business location. The verification takes place at SK&A's Irvine, Calif., Research Center where 75 Research Associates make more than 6,000 calls each business day.

After telephone verification and prior to release to the market, a permission notice is sent to each contact to identify SK&A as the sender and manage opt-out requests. The result is a fully CAN-SPAM-compliant database of business-only emails ready to satisfy the growing demand of marketers for high quality, increased deliverability and responsiveness.

"SK&A has set a new industry standard for the exceptionally fast-growing healthcare email market," said Dave Escalante, President and CEO of SK&A. "Our proven methodology of acquiring and validating business emails by calling healthcare sites directly is the best way of ensuring the highest quality and accuracy of healthcare data for our clients."

By completing its suite of telephone-verified channel options, SK&A enables full multi-channel marketing to healthcare providers and professionals with access to the telephone, fax, direct-mail and email.

According to a recent report by Veronis Suhler Stevenson, email-marketing spending has jumped from $3.5 billion in 2003 to $11.9 billion in 2008 -- a compounded annual growth rate of 27.8 percent. Email spending is expected to reach $27.7 billion by 2013.

"Today's healthcare providers and professionals are more active in social media and the Internet than ever before," continued Escalante. "The average physician spends eight hours per week on the Internet, researching medical information, completing CME activities and reading medical news. Email is a direct link to connect with physicians and professionals while they are working online."

SK&A provides telephone verified email addresses for 416,242 physicians and other prescribers, as well as a broad selection of hospital decision makers from 6,700 hospitals, and pharmacists from 62,000 pharmacies. Each professional is selectable by job title, practice specialty, site specialty, site ownership, geography and dozens of other variables. SK&A does not maintain personal email addresses from domains such as AOL, Gmail and Yahoo.

SK&A's Email Services Division manages an average of 70 campaigns per month, reaching more than 400,000 email recipients. With the delivery of email addresses, SK&A provides data and campaign management services including:

--  List Selection -- advising clients on choosing the right lists and
    selections to optimize targeting
--  Custom Personalization -- embedding names within the subject lines and
    texts of emails, and creating URLs that lead to personalized landing pages
--  Email List Maintenance -- automatically verifying, correcting and
    testing contacts to ensure clients have up-to-date lists prior to campaign
--  List Compliance -- keeping track of opt-outs and suppressions so that
    unwanted emails are not delivered
--  Campaign Scheduling -- sending email newsletters, reports or other
    periodicals on a pre-scheduled basis
--  Creative Consulting -- reviewing the creative and offer strategies to
    maximize open and response rates
--  Best Practices -- suggestions and tips for copy and HTML design are
    available in the SK&A's Healthcare Email Best Practices Guide.

About SK&A Information Services, Inc.

Celebrating its 27th anniversary, SK&A researches and maintains contact and profiling information for nearly two million healthcare practitioners, including 800,000-plus prescribers. SK&A also offers the largest database of telephone-verified practitioner email addresses. SK&A's customers include many of America's most recognized healthcare and pharmaceutical institutions. Please visit for more information or for counts and ordering.

Contact Information

    Jack Schember
    Vice President of Marketing