February 11, 2014 08:00 ET

Skava Releases SkavaONE Calculator to Highlight the Financial Implications of a Retailer's Poorly Performing Mobile Website

As Mobile Traffic Continues to Grow, Many Retailers Are Losing Significant Revenue Through Underperforming Mobile Websites Showing Low Conversion Rates

SAN FRANCISCO, CA--(Marketwired - Feb 11, 2014) - Skava, the leading provider of mobile, tablet and in-store technologies to more than 25% of the Top 30 online retailers in America, today announced the release of the SkavaONE Calculator. This web-based app for retailers to calculate the lost revenues they could be experiencing from their mobile sales channel. Through imputing an online retailer's average order value, amount of traffic and conversion rates from across platforms, the SkavaONE Calculator displays with speed and clarity the serious long term financial implications for retailers who possess a poorly converting mobile website. To visit the conversion calculator, go to

Although many retailers are seeing an increase in overall online revenue, they may not realize the lost revenue potential they are experiencing through poorly converting mobile websites from a sales perspective. Today, mobile traffic accounts for 15% of all web traffic and, while most major retailers have a mobile website in place, the performance and conversion figures of these vary dramatically based on its design and performance.

"Our clients know that the launch of an m-commerce website is just the beginning of their mobile journey, not the end," said Arish Ali, Co-founder and President at Skava. "The SkavaONE Calculator will help retailers realize the ROI a high converting mobile optimized website brings. Through analytics, A/B testing and a flexible platform capable of adapting to the fast paced world of mobile, retailers can grow their bottom line and guard against the competition through improving conversion rates."

During the 2013 Cyber Monday, the IBM Mobile Benchmark reported 31.7% of all traffic came from a mobile device and was responsible for 7.2% of all online sales. As mobile traffic continues to grow and consumers become more comfortable with shopping on their mobile devices, retailers need to continually improve on their existing mobile website to increase conversion rates.

To learn more about Skava's next-generation multi-channel e-Commerce solutions, visit

About Skava:
Skava is a leading provider of next-generation multi-channel e-Commerce solutions to retailers. The SkavaONE™ "Omni-Commerce" platform allows retailers to create mobile websites and apps, tablet websites and apps, interactive digital catalogs, in-store kiosk applications, and social commerce offerings from one integrated platform. The SkavaONE™ platform works along with the retailer's existing e-Commerce platform and helps the retailer extend the online shopping experience to all these other customer "touchpoints" through customized and unique user experiences. Skava is recognized in the industry for providing a flexible and advanced platform which is able to adapt to the most complex e-commerce requirements. Skava's customers include 25% of the Top 30 online retailers.

Contact Information

  • For more press and customer information contact:
    Danielle McCormick
    Senior Director of Marketing
    Email Contact
    (415) 233-5974