July 12, 2005 08:55 ET

SKECHERS Lands New Music Star for Global Campaign

MANHATTAN BEACH, Calif.--(CCNMatthews - Jul 12, 2005) -

SKECHERS USA, Inc. (NYSE:SKX), the world leader in trend-setting footwear, announced today that it has signed American Idol winner and rising star Carrie Underwood to a global endorsement agreement. After successfully partnering with music sensations Britney Spears and Christina Aguilera from early fame through the height of their careers, SKECHERS has now chosen Underwood to carry the torch. Underwood became the new American Idol after more than 500 million votes were cast during the season, which had more than 30 million viewers in the U.S. alone, and was shown in numerous countries around the world. With her recording career off to a fast start with a No. 1 single, the Company believes that Underwood is also going to be a global superstar with lasting power.

"Being a part of SKECHERS is exciting. It is such a hip company with a great attitude and image," said Carrie Underwood, whose first single "Inside Your Heaven" broke Billboard chart history as the first country music artist to debut at No. 1 on the Hot 100 Chart. "I've been wearing SKECHERS for years, so for me this is a really great project. I can proudly endorse SKECHERS -- and happily add more pairs to my closet!"

With exclusive worldwide rights to advertise footwear using Underwood's image through December 2006, SKECHERS will feature the 22-year-old singer in SKECHERS sport and fusion styles in several scenes that reflect her interests. Launching in Fall '05, the campaign will coincide with the "American Idols Live! Tour 2005" and the debut of her country album, which is set to release in November on 19 Recordings/Arista.

"We are extremely excited to have Carrie represent SKECHERS in our marketing campaigns, and to be affiliated with such a dynamic performer. Beautiful and talented, she is a superstar, yet she has a refreshing style and very unaffected charm," stated Michael Greenberg, president of SKECHERS. "She is the kind of star young women can relate to -- as if they know her. Like our previous campaigns with celebrities, this campaign will be an incredible union of SKECHERS' attitude and Carrie's natural image and style."

Greenberg continued: "The mix of fashion and music is essential to both our industries and truly benefits the stars and the brand's associated with them. For this reason, we have invested in such phenomenal stars as Britney Spears, Christina Aguilera, and now Carrie Underwood."

Miss Underwood was a Northeastern State University student in Tahlequah, OK when she made a snap decision to drive to St. Louis with her mother to try out for the fourth season of American Idol. With a passion for country music, the blonde singer from a farm in Checotah, OK beat out more than 100,000 hopefuls to make it to the top 24 who would appear on the Emmy Award-winning American Idol show, and ultimately win at the finale held at the Kodak Theater in Los Angeles on May 25, 2005.

The global endorsement agreement was signed with 19 Merchandising Limited on behalf of Miss Underwood.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under 12 unique brand names. The Company has also granted select third party licenses for SKECHERS-branded apparel, swimwear and hosiery. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company's global network of distributors and Canadian and European subsidiaries. Please visit or call the Company's information line at 877-INFO-SKX.

This announcement may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which can be identified by the use of forward-looking terminology such as "may," "will," "believe," "expect," "anticipate" or other comparable terminology. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements and reported results shall not be considered an indication of the Company's future performance. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions; intense competition among sellers of footwear for consumers; changes in fashion trends and consumer demands; popularity of particular designs and categories of products; the level of sales during the spring, back-to-school or holiday selling seasons; the inability to anticipate, identify, interpret or forecast changes in fashion trends, consumer demand for the Company's products and the various market factors described above; the ability of the Company to maintain its brand image; the ability to sustain, manage or forecast the Company's growth and inventories; the ability to secure and protect trademarks, patents and other intellectual property; the loss of significant customers, decreased demand by industry retailers and cancellation of order commitments; potential disruptions in manufacturing related to overseas sourcing and concentration of production in China, including, without limitation, difficulties associated with electrical shortages or work stoppages that may lead to production delays; increased costs of freight and transportation to meet delivery deadlines; business disruptions due to energy shortages or natural disasters such as an earthquake due to the location of the Company's domestic warehouse, headquarters and a substantial number of the Company's retail stores; changes in business strategy or development plans; the ability to obtain additional capital to fund operations, finance growth and service debt obligations; the ability to attract and retain qualified personnel; compliance with recent legislation regarding corporate governance, including the Sarbanes-Oxley Act of 2002; and other factors referenced or incorporated by reference in the Company's annual report on Form 10-K for the year ended December 31, 2004.


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