SOURCE: Olapic

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October 22, 2015 10:31 ET

Skift Recognizes Olapic Visual Marketing Engine Among Best in Travel

NEW YORK, NY--(Marketwired - October 22, 2015) - Olapic (, the leading visual marketing content engine for turning consumer-generated photos and videos into brand assets, today announced it was named "Best Social Media Vendor for Travel Brands" as part of the second annual Skifties 2015 Social Media Awards.

Skift, the largest industry intelligence and marketing platform in travel, established its social media awards to recognize travel brands and vendors that helped turn social media interactions into quantifiable business objectives and important drivers of awareness, consideration, and conversions. Winners were named in 25 categories that focused on the most effective travel brands by vertical, platform, and use case.

Olapic was selected for its fast rise in the travel sector and for its impactful work with dozens of travel brands including Baccarat Hotels,1 Hotels, Hyatt, Thompson, Joie de Vivre, Marriott Vacation Club, Texas Tourism, JetBlue, Hard Rock, National Geographic, and Entertainment Cruises.

"We are honored to receive recognition of our work in the travel industry by Skift," said Pau Sabria, CEO and co-founder, Olapic. "Travel marketers are burdened with the high cost and long timelines of generating fresh content. Volumes of amazing visual lifestyle content are being produced by travelers at a rapid pace. This content provides valuable and compelling authenticity, that when placed in the booking path, keeps consumers engaged where it matters most -- at the point of purchase."

Olapic helps travel brands drive bookings and increase online engagement rates by showcasing traveler experiences through authentic consumer images from social media networks such as Instagram. By collecting thousands of hashtagged consumer photos and tagging each one to a specific location, brands can match images or videos directly to individual properties, destinations or amenities. Olapic's platform also allows brands to manage, sort, and filter millions of images while obtaining explicit creator rights at scale -- a task simply not possible on a manual basis.

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About Olapic

Olapic is the leading visual marketing platform for collecting, curating and showcasing consumer-generated photos across marketing channels. Olapic collects consumer photos and videos from social media sites including Instagram, Vine, Twitter and Tumblr to help brands and retailers significantly increase sales and marketing campaign performance by creating more authentic brand experiences. Olapic is headquartered in New York City with offices in Cordoba, Argentina, and London. For more information on Olapic, visit

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