SOURCE: Skimlinks


March 26, 2014 08:05 ET

Skimlinks CEO Alicia Navarro Named 2014 Entrepreneur of the Year in FDM everywoman in Technology Awards

Navarro Joins Top Female Leaders Recognized for Excellence in Business

LONDON, UNITED KINGDOM and SAN FRANCISCO, CA--(Marketwired - Mar 26, 2014) - Skimlinks, the leading content monetization platform for digital publishers, today announced that the company's cofounder and CEO, Alicia Navarro, has been named the 2014 Entrepreneur of the Year by the FDM everywoman in Technology Awards, sponsored by Alcatel-Lucent. Launched in 2010 to help address the challenge of attracting and retaining more female talent, the everywoman in Technology Awards chooses winners from among a pool of female entrepreneurs, leaders in FTSE 100 companies, innovators and engineers. Navarro was chosen for her hard work and tenacity in making her business a success by an expert panel of fifteen judges from across public and private sectors.

A Sydney, Australia native, Navarro brought more than ten years of experience designing and launching mobile and internet-based applications in both Australia and the UK before co-founding Skimbit in 2007. Skimbit evolved into Skimlinks, which rewards publishers for e-commerce sales by turning product references in content into revenue-generating affiliate links. Under Navarro's leadership, Skimlinks has raised more than $11M in venture capital funding and has grown to more than sixty-five employees across three global offices: London, San Francisco, and Tokyo. Today, Skimlinks counts more than 200,000 websites as customers, connecting them with 18,000 merchants and partners. In 2013, Skimlinks powered more than $500M in e-commerce sales through its platform, resulting in millions of dollars of commission revenue paid to customers.

"I am humbled to be included among some of the UK's most innovative and inspiring female technology leaders, and even more humbled to be named as this year's Entrepreneur of the Year," said Alicia Navarro, co-founder and CEO of Skimlinks. "I'm a huge believer in creating diverse workplaces, not just from a gender perspective, but from an age, nationality and sexual orientation perspective too. It not only results in the kind of varied approach to problem-solving that leads to better all-round solutions, but it makes for a more satisfying and interesting workplace environment for everyone. Hopefully by winning this award, I can encourage more women to seek careers in technology and technology leadership, which is good thing for technology as a whole."

"With 44% of Technology CEOs expected to increase headcount in contrast to 23% across all industries, it is imperative that more women enter the sector," said Maxine Benson MBE, cofounder of everywoman. "The organisations involved in today's Awards are the forward-thinking companies that are already committed to that and the women we are celebrating are role models whose stories and achievements will open the eyes of more young girls to realise that studying STEM subjects can lead to an exciting, rewarding career."

About Skimlinks
Founded in 2007, Skimlinks is the leading content monetization platform that rewards publishers for the role their content plays in creating purchase intent. Skimlinks processes 300 million clicks a month on over 200,000 sites around the web, including Condé Nast, Gawker, AOL, WordPress, Hearst Digital, Haymarket Consumer Media, Telegraph Media Group, and many more. Last year, the company drove $500M worth of e-commerce through its platform. Skimlinks is a team of 65 with offices in London, San Francisco, and Tokyo. Learn more at

About everywoman
Founded in September 1999, everywoman supports any woman at any stage in their career. Our clients range from companies who want to develop and retain a pipeline of female leaders, through to individual women, who believe challenge and change are essential to their future success. For those women starting out or looking to progress their careers or businesses, the everywomanNetwork provides personal development resources, connections, advice and inspiration to address the issues we know women face. As they progress, our events and leadership programmes support the development of confident, capable and charismatic leaders. Promotion to the top echelons of senior management or being at the helm of your own large business brings with it a different set of challenges, ones addressed by everywomanClub. Our Award programmes and projects such as The Navigator and Modern Muse showcase role models who inform and inspire future leaders and the next generation, positioning the organisations they work for as ones with career opportunities for women.

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