SOURCE: 21st Century Formulations

May 20, 2008 03:07 ET

Skin Care Breakthrough Offers 70 Million Women a Natural Alternative

Skin Care Products, Fragrances and Makeup Are Used by 90 Percent of U.S. Women, but Many of Those Products Do More Harm Than Good

BEVERLY HILLS, CA--(Marketwire - May 20, 2008) - As women become more attuned to the dangers of toxic chemicals, an increasing number are turning to skin care products made with natural ingredients. However, most products available contain chemicals that actually damage the skin. Skin MD Natural, a new breakthrough in skin care technology, offers women a non-toxic, natural skin care alternative that some experts say does a better job than traditional products.

According to a recent report from The NPD Group, 90 percent of U.S. women over 18 use fragrances, makeup or skin care products. Of those, over 40 percent prefer natural products. However, finding those products can be difficult: The Environmental Working Group (EWG), based in Washington, D.C., reported that 383 ingredients used in cosmetics available in the U.S. are banned in other countries, and 447 ingredients were deemed unsafe even when used as directed.

Skin MD Natural offers a healthy and effective alternative. "Skin MD Natural contains natural ingredients such as aloe, a healing agent and inflammatory used for centuries; vitamin E, an anti-oxidant that protects the structural integrity of the skin; and Arnica Montana, an anti-inflammatory that helps prevent bruising," says Dr. Peter Helton, a Board Certified Dermatologist in Newport Beach, CA. "It also contains chamomile, an antiseptic and anti-inflammatory that has calming effects on the skin."

Instead of layering the skin with harmful chemicals, the natural ingredients in Skin MD Natural bond with the outer, protective layer of the skin to keep out harmful chemicals.

"Skin MD Natural forms a protective shield with the outer layer of skin and helps keep out irritants and chemicals," said Dr. Brian Zogg, a Board Certified Dermatologist in Albert Lea, Minnesota. "A fundamental difference between Skin MD Natural and traditional skin care lotions is that Skin MD Natural turns the outer layer of skin into what could be described as a hydrating invisible shield. This makes it many times more effective than mere protective lotions and moisturizing creams."

For the 70 million women in the U.S. who prefer organic and natural skin care products, this is good news. Used by itself or under makeup and other skin care products, Skin MD Natural offers the protection they're looking for.

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