SOURCE: MarketLive


January 13, 2010 09:00 ET

Skincare Leader H2O Selects MarketLive to Create New eCommerce Site

Proven Expertise in the Skincare Market Combined With MarketLive's Powerful eCommerce Platform to Drive Sales and Promote H2O Brand

PETALUMA, CA--(Marketwire - January 13, 2010) - MarketLive, Inc., a leading eCommerce software and service provider for midsized specialty retailers, today announced that H2O Skincare, the leader in natural sea-derived skincare products, has selected MarketLive for its new eCommerce site. After a competitive evaluation, H2O selected MarketLive because of the vendor's proven success in the skincare and cosmetics market, collaborative partnership approach, and flexible and extensible eCommerce platform technology. Additionally, H2O plans to utilize the MarketLive Intelligent Marketing and Merchandising (IMM) Suite to attract new customers, increase conversion rates, and enhance customer satisfaction.

"Today, H2O's products are sold over cosmetic counters in 52 stores worldwide as well as through our current in-house-developed website," said Jim McLaughlin, Director of eCommerce for H2O. "While we've experienced great success with our current approach, it's time to take H2O to the next level. With MarketLive, we'll create a site that accurately represents our brand and increases sales from this important channel while at the same time growing our bricks-and-mortar business. We're excited to get started."

H2O will launch its new site on the MarketLive v5.7 Intelligent Commerce platform that combines powerful eCommerce software, highly reliable, scalable IT infrastructure, and the ability to easily integrate third-party and custom-built features. The platform also includes the MarketLive IMM Suite, a set of integrated segmentation, personalization, alerting, email, and search engine optimization (SEO) technologies that attract the right customers and reach individual shoppers with relevant emails and offers.

"We welcome H2O to our family of merchants and look forward to applying our expertise in the skincare and cosmetics markets to their business," said Mark Pierce, Chief Executive Officer, MarketLive. "We offer the platform, experience, and best practices that will give H2O the ingredients they need to succeed in reaching their business goals."

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Helzberg, and Party City, ArmaniExchange and many others.

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