SOURCE: Skinny Nutritional Corp.

January 29, 2007 10:00 ET

Skinny Nutritional Corp. Announces Entry Into the $40 Billion Weight Loss Industry With Meal Replacement Products

Skinny Nutritional Corp. to Launch the "Skinny Weight Loss System" January 29th on TV and via the Internet at

BALA CYNWYD, PA -- (MARKET WIRE) -- January 29, 2007 -- Skinny Nutritional Corp. (OTCBB: SKNY) will begin its national marketing campaign for its weight loss system titled "Skinny on the Go" on Jan 29th through National television direct-to-consumer advertising and via the Internet at its website, One-minute and two-minute commercials will air on national cable networks including Oxygen, Lifetime, and Women's Entertainment, to name a few. The company's "Skinny Meals" are nutritionally designed meal replacement shakes, bars, snacks and desserts that work with 1-2 healthy regular meals per day to deliver a flexible diet plan that help consumers take weight off and keep it off.

April S. Brown, Chief Marketing Officer, SKNY, stated, "The response to the 'Skinny Weight Loss System' has been overwhelmingly positive."

"Women who have tried the 'Skinny on the Go' meals love the taste and the 'on the go' convenience plus they feel full and satisfied by eating a 'Skinny' product every 2-3 hours, controlling their hunger. They also love the fact that they can still eat healthy 'regular' meals with their families. Women are looking for an easy, complete and inexpensive solution to get back in control of their weight and the 'Skinny Weight Loss System' delivers that solution," commented Ms. Brown.

Melissa Pierce, 31, mother of 3, lost 16 lbs. in 6 weeks, said, "I was never hungry and losing 16 lbs. helped me get my life back."*

Cyndi Heredia, 39, mother of 3, lost 10 lbs. in 6 weeks, said, "I liked the freedom I had to choose what I ate. The guidelines were simple and the results were great!"*

Gilda Sanne, 48, lost 15.5 lbs, said, "I love how easy it is to lose weight on the 'Skinny Weight Loss System.'"*

Lenore, 46, and Alicen, 20, Pittman, Mother and Daughter, lost a total of 16.75 lbs. and loved using the "Skinny Weight Loss System" together. Alicen said, "I've never seen my mother this skinny, she looks great." They both said, "We love the convenience and how tasty the food was."*

*Skinny Nutritional Corp. makes no claim that these results are representative of all participants on the "Skinny Weight Loss" program.

The market for home delivered weight loss programs is currently dominated by NutriSystem and Medifast. Management of SKNY believes that the new "Skinny Weight Loss System" will compete effectively compared to these programs in terms of price, convenience, ease of use, and overall effectiveness. The "Skinny Weight Loss System™" will cost the consumer around $1 per meal.

"Skinny Meals™" are nutritionally designed and specially formulated with the proper amounts of protein, fiber, vitamins and minerals that are part of a sensible diet. All meals, snacks, desserts and shakes are low calorie, low fat, and low in carbohydrates. The "Skinny Weight Loss System" uses a Timed Calorie Delivery System that delivers steady caloric energy throughout the day. This is achieved by consuming "Skinny Meals" every 2-3 hours, which controls hunger and helps consumers avoid the temptations of high calorie, fat laden snacks.

SKNY's one- and two-minute spots can be seen at The website will not only include product and ordering information but will serve as an interactive tool for all "Skinny" participants with online features such as daily weigh-ins, an interactive daily calorie counter, food diary tracking system and diet tips, articles and meal recipes that work with the "Skinny" plan.

Don McDonald, Chief Executive Officer and President, stated, "Our goal for 2007 is to promote and expand the recognition of the 'Skinny' brand nationally. The introduction of the 'Skinny Weight Loss System™' represents a major development for Skinny Nutritional Corp. Our direct-to-consumer distribution marketing model has been shown to be an effective delivery system by some of the Industry leaders. We agree that today's dieter would prefer to order their diet meals over the phone/Internet and have them delivered to their homes in a private anonymous manner."

"'Skinny,' as a brand, represents the new generation of functional foods and beverages," Mr. McDonald continued, "The 'Skinny Weight Loss System' is a great example on how SKNY leverages the 'Skinny' brand to develop and launch new diet products. We are developing several other weight control products that capitalize on the 'Skinny' brand which will be released later this year as well."


Skinny Nutritional Corp. is a national and international marketing and distribution company that identifies emerging consumer product trends in the health and wellness industry. Skinny Nutritional Corp. is the exclusive worldwide distributor of Skinny Water®, Skinny Meals™, Skinny Caps™, Skinny Weight Loss Systems™ and other Skinny branded products.

Forward-Looking Statement

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. When used in this release, the words "believe," "anticipate," "think," "intend," "plan," "will be," "expect," and similar expressions identify such forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the Company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

Contact Information

  • Contact:

    Don McDonald
    President and CEO
    Email Contact
    877-522-2103, ext 704
    610-784-2000, ext 3010

    Media Inquiries
    April Shelley Brown
    Chief Marketing Officer
    Email Contact
    877-522-2103, ext 709