SOURCE: Skinny Nutritional Corp.

Skinny Nutritional Corp.

August 21, 2012 08:30 ET

Skinny Nutritional Corp. to Change the Way You Think About Your Water With the Introduction of Skinny Water pH+

CONSHOHOCKEN, PA--(Marketwire - Aug 21, 2012) - Skinny Nutritional Corp. (OTCBB: SKNY) introduces Skinny Water pH+, a high alkaline and electrolyte water that will change the way we think about the water we drink.

Inspired by the alkaline diet favored by celebrities, medical practitioners and a health-conscious generation, Skinny Water pH+ is infused with minerals to keep the body balanced. Rich in magnesium, zinc and potassium found in fruits and vegetables, an alkaline diet is believed to greatly benefit overall well-being -- from higher energy levels to clearer skin, increased metabolism, mental clarity and immunity.

Keeping the body alkaline may also help promote weight loss. And because the human body is about 60% water, drinking high pH water helps balance the body's chemistry, encouraging optimal health.

Skinny Water pH+ is formulated with select minerals and pure hydration to deliver an alkaline infusion anytime, anywhere. At a suggested retail price of $1.99 per liter, it is a cost-effective way to get alkaline water, compared to state-of-the-art filtration systems that cost several thousand dollars.

Skinny Water pH+ delivers on the belief that the human body should maintain an optimum balance of acidity and alkalinity. "The body is in an alkaline state when it reaches 7 on a scale of 1 to 10. Our bodies tend to be more acidic due to the acidic nature of the typical American diet that consists of soft drinks and processed foods. Skinny Water pH+ targets a pH level of 8 to 9 to help keep the body in balance," states Michael Salaman, CEO of Skinny Water.

As a complement to the brand's flavored waters, Skinny Water pH+ is crystal clear, with a pure and crisp taste that features a boost of electrolytes for replenishment and added energy. It is the ultimate beverage for pure hydration with the electrolytes and alkalinity you need to maintain your body's best balance -- the drink of choice for a positive, health-conscious lifestyle.

Skinny Water pH+ will feature education materials at point of sale along with the tagline Body in Balance® -- three simple words that sum up a world of difference.

ABOUT SKINNY NUTRITIONAL CORP.
Headquartered in Conshohocken, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water with key electrolytes, antioxidants, and vitamins. Skinny Water comes in six great-tasting flavors that include: Acai Grape Blueberry, Raspberry Pomegranate, Orange Cranberry Tangerine, Lemonade Passionfruit, Pink Citrus Berry, and Goji Black Cherry. Skinny Nutritional Corp. also expects to launch additional Skinny-branded beverages in the coming months. For more information, visit www.SkinnyWater.com and www.facebook.com/skinnywater.

SAFE HARBOR STATEMENT
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. When used in this release, the words "believe," "anticipate," "think," "intend," "plan," "will be," "expect," and similar expressions identify such forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the Company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

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