SOURCE: Skinny Nutritional Corp.

Skinny Nutritional Corp.

March 10, 2011 12:36 ET

Skinny Water Launches in Five Below

BALA CYNWYD, PA--(Marketwire - March 10, 2011) - Skinny Nutritional Corp. (OTCBB: SKNY) the makers of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that Skinny Water will be available at all Five Below store locations. Five Below currently has 142 locations in 13 states. With the addition of these stores, Skinny Water is now available through retail accounts with 7,221 total locations nationwide.

Five Below is a leading retailer of trend-right, extreme-value merchandise to the teen and pre-teen market. Five Below's assortment of merchandise offers items from trend-right fashion accessories to the latest DVDs, iPod accessories, and more -- all for $1 to $5. The company plans to open new stores in 2011.

Joseph Gisondi, VP of National Retail Sales for Skinny Water, stated, "All Five Below locations in the Northeast, Mid-Atlantic and Midwest states will be our first venture into this channel of business. We are excited to add Five Below to our list of Skinny Water retail chain authorizations. Skinny Water will be included in the cooler section at all locations to help satisfy their consumers' thirst with a Great-tasting zero-calorie, zero-sugar and zero-sodium beverage. We, at Skinny Water, believe that this is just the beginning of a wonderful partnership that will help Five Below consumers across the region, to live a healthier lifestyle."

The Skinny Water® lineup features eight great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Peach Mango Mandarin (Antioxidant), Orange Cranberry Tangerine (Wake Up) and as part of its 'Sport' line: Blue Raspberry (Fit), Pink Berry Citrus (Power), and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

ABOUT SKINNY NUTRITIONAL CORP.
Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water with key electrolytes, antioxidants, and vitamins. Skinny Water comes in eight great-tasting flavors that include Acai Grape Blueberry, Peach Mango Mandarin, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit, and as part of its 'Sport' line: Blue Raspberry, Pink Berry Citrus, and Goji Black Cherry. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Smoothies®, and other Skinny branded beverages. For more information, visit www.SkinnyWater.com and www.facebook.com/skinnywater.

ABOUT FIVE BELOW
Headquartered in Philadelphia, Five Below is a leading retailer of trend-right, extreme-value merchandise to the teen and pre-teen market. Since opening its first location in 2002, the chain has grown to 142 stores in Pennsylvania, New Jersey, New York, Delaware, Maryland, Virginia, West Virginia, North Carolina, Ohio, Massachusetts, Connecticut, Rhode Island and New Hampshire. Five Below's dynamic assortment of merchandise offers everything from trend-right fashion accessories to the latest DVDs, iPod accessories, and more -- all for $1 to $5. For more information, visit www.fivebelow.com.

SAFE HARBOR STATEMENT
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. When used in this release, the words "believe," "anticipate," "think," "intend," "plan," "will be," "expect," and similar expressions identify such forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the Company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

Contact Information

  • Don McDonald
    CFO
    Skinny Nutritional Corp.
    3 Bala Plaza East, Ste. 101
    Bala Cynwyd, PA 19004
    610-784-2000 ext. 103
    don@skinnyco.com